How to Get Users and Grow - Alex Schultz, VP of Growth at Facebook - Stanford Startup School
Learn strategies for user acquisition, growth measurement, and retention from Facebook's VP of Growth, covering key concepts like magic moments and dimensional reasoning.
How to Build a Product IV - Jan Koum, Co-Founder of WhatsApp - Stanford Startup School
Insights from WhatsApp co-founder Jan Koum on building a global messaging solution, focusing on user experience, security, and scaling challenges.
User Acquisition Strategies: Acquiring Players Throughout the App Lifecycle
Discover optimal user acquisition strategies for each game lifecycle stage, influencing feature development and driving growth.
From Zero to Hero: Earning and Spending Your First Game Dollar - Unite 2024
Discover strategies for game monetization and reinvestment to expand your player base, covering ad formats, placements, and user acquisition.
Winning in Emerging Markets - Strategies for App and Game Developers
Panel discussion on best practices for app and game developers to succeed in emerging markets like India, Latin America, and the Middle East, featuring insights from industry leaders.
Grow Your App Organically with Sharing and App Invites
Explore Facebook's sharing tools and App Invites to boost organic growth, enhance audience reach, and optimize content delivery for your app.
Getting New Users and Keeping Them Engaged
Learn strategies for acquiring and retaining users through Facebook's Mobile App Install Ads and social channels, with case studies from successful apps like Runkeeper and Waze.
Grow and Engage Your Audience with Mobile App Ads
Discover strategies for promoting and retaining users with mobile app ads, including targeting techniques and success metrics.
Increasing Installs of Your Parse-Powered App Using Mobile App Install Ads
Discover effective strategies for boosting mobile app downloads using Mobile App Install Ads, including measurement techniques, SDK comparisons, and creative tips.
B2C2B in Digital Health - A Founder's Playbook
Insights from digital health founders on B2C2B strategy: user acquisition, product engagement, pricing, B2B transition, enterprise fit, sales, balancing go-to-market approaches, and professional services.
Developing Scalable Machine Learning Pipelines for Gaming Industry
Explore scalable ML pipelines in gaming, leveraging Apache Spark for data-driven product development and improved user acquisition through advanced LTV modeling.
Crunching the Numbers- Navigating Mobile Game Metrics - Unite Now 2020
Explore key mobile game metrics, reporting, and optimization strategies for indie developers. Learn to leverage core metrics for game success and user retention.
Why Ad Creative Matters - Unite Now 2020
Discover best practices, benchmarks, and examples for effective ad creative in user acquisition, enhancing your marketing strategy and performance.
Post Install Optimization for User Acquisition - Unite Now 2020
Discover machine learning techniques for post-install optimization in user acquisition. Learn about neural networks, dynamic CPC, and strategies to identify high-value users and improve UA efforts.
UA Tips & Tricks - A View from the Inside with Gram Games, Uken, and Small Giant - Unite Now 2020
Gain insider insights on user acquisition strategies from industry leaders, covering topics like bidding, creative optimization, and performance metrics for mobile game marketing.
Scaling Games with Advertising Networks - Mobile Evolution and App Tracking Transparency
Insightful discussion on mobile game marketing evolution, covering ad networks, user acquisition strategies, privacy changes, and future trends in digital advertising and audience engagement.
Understanding the Full Value of Influencer Content for Games
Discover insights on attributing influencer content for game marketing, its value, and strategic implications. Learn best practices and latest findings to optimize your influencer strategy.
Grow Your App or Game Business in Asian Markets - Strategies and Insights
Discover strategies for expanding your app or game business in Asian markets, focusing on localization, cultural adaptation, and effective user engagement techniques.
Promoting Your Game and Growing Your User Base
Discover strategies for game promotion, user acquisition, and growth using Google's tools. Learn from Seriously's insights on YouTube influencer campaigns for mobile games.
Accelerated Digital Growth: Revenue, Users and Data Science
Explore strategies for rapid digital expansion, focusing on revenue generation, user acquisition, and leveraging data science for business growth.
Improving Your Core Game Loop to Drive Retention - Unite Now 2020
Explore strategies to enhance your game's core loop, focusing on player retention and engagement. Learn key elements that impact user experience and acquisition in free-to-play games.