Behind the Scenes of Bridge Race: From Concept to Global Hit
Explore the journey of Bridge Race, from concept to global hit. Learn about game development, marketability testing, and optimization strategies in hypercasual gaming.
Monetizing Apps on Windows 8 and Windows Phone 8 Platforms
Learn to monetize apps on Windows 8 and Windows Phone platforms. Explore ecosystem growth, key development aspects, third-party SDK integration, and new features in Windows 8.1 for improved app monetization.
Open Source: The Original Product-Led Growth Strategy
Explore the connection between open source and product-led growth, examining how open source principles may have pioneered this popular business strategy.
Google Play Updates and Innovations - Playtime EMEA 2017 Keynote
Discover Google Play's latest innovations and strategies for app developers in this keynote featuring insights from Android and Google Play leadership.
New Features in Google Play for App Developers - I/O 2017
Discover Google Play's latest features for app quality, user engagement, and business growth. Explore new tools for developers to build successful apps and games globally.
New Google Play Features for Developers - Google I/O 2016
Discover new Google Play features for developers, including tools for app quality, performance optimization, and market expansion.
Play Instant Games - Rapid Launch Technology for Android
Explore Play Instant technology for faster Android game launches, featuring Zynga's implementation in casual and high-fidelity games.
Google Play Instant - How Game Developers Are Finding Success
Discover how top game developers are leveraging Google Play Instant to boost success, and learn key considerations for instant-enabling your game.
Analyzing and Benchmarking Audience Metrics for Google Play Growth
Discover new Google Play Console features for audience analysis, benchmarking, and growth. Learn to improve organic discovery, revenue, and conversion rates with insights and best practices from the Android ecosystem.
Two Keys to Growth: User Acquisition and App Engagement - Cartoon Network Case Study
Learn strategies for user acquisition and engagement in mobile games from Cartoon Network's success stories, including cross-promotion, immersive experiences, and analytics-driven marketing.
Monetization Strategies for Google Play - Making More Money
Learn strategies to maximize revenue on Google Play, including payment options, localization, and optimization techniques for in-app transactions.
Building a Successful Family-Friendly Business on Google Play
Strategies for building family-friendly apps on Google Play, including compliant use of services, audience growth, and monetization through experiments and subscriptions.
Your First Success: A Burden or a New Opportunity - Games Track
Explore strategies for managing successful mobile games: revamp existing titles or launch sequels? Top developers share insights on maximizing organic downloads and monetization opportunities.
What's New in Google Play - Tools and Updates for App Developers
Explore latest Google Play tools for safer app development, improved quality, and optimized acquisition, engagement, and monetization strategies for Android developers.
Google for Games Developer Summit 2024 - Innovations for Game Growth
Explore Google's latest innovations for game developers, including Play Store enhancements, Cloud services, AI integration, advertising strategies, and YouTube features to boost growth and engagement.
Beyond NPCs - AI for Game Operations
Explore Zynga's innovative use of AI in mobile game operations, from user acquisition to personalized experiences, enhancing gameplay and strategic decision-making.
The Facebook Gaming Horizon
Explore Facebook's gaming business, user acquisition strategies, ad management, and developer collaborations. Gain insights into in-app purchases, eSports, and diversity in gaming.
Maximizing Mobile Game Performance and Discoverability for Wildlife Studios
Maximize mobile game performance and discoverability. Learn strategies for meeting app store requirements, maintaining high technical performance, and increasing game visibility across platforms.
PUMA's Mobile App: From Zero to One Million Downloads in 6 Months
Discover PUMA's mobile app success story: scaling from zero to a million downloads in 6 months. Explore tools, tasks, and processes for effective app development and maintenance.
Modelling the Business of Candy Crush - Data Science in Gaming
Explore data science's impact on gaming through large-scale automation and strategic decision-making, using Candy Crush as a case study for business modeling and optimization.