B2C2B in Digital Health - A Founder's Playbook

B2C2B in Digital Health - A Founder's Playbook

Explore the B2C2B strategy in digital health through this 32-minute video featuring insights from six leading digital health founders. Learn how companies like Maven, Benchling, and Buoy Health successfully transitioned from direct-to-consumer to business-to-business models. Discover key strategies for user acquisition, building engaging consumer products, pricing, timing B2B entry, finding enterprise product-market fit, B2B sales techniques, balancing dual go-to-market approaches, and leveraging professional services. Gain valuable knowledge to navigate the complexities of executing parallel B2C and B2B strategies in the evolving digital health landscape.