Post Install Optimization for User Acquisition - Unite Now 2020

Post Install Optimization for User Acquisition - Unite Now 2020

Discover advanced post-install optimization techniques for user acquisition in this 37-minute Unite Now 2020 conference talk. Learn how Unity's machine learning features can significantly enhance your UA efforts from experts Paivi Putsepp-Seufert and Jaakko Virtanen. Explore topics such as neural networks, static and dynamic CPC, Universal KPI, predicting high-value users, data requirements, and setting day 7 targets. Gain insights into user behavior analysis, UI management, contextual vs. behavioral data sets, price point strategies, and whitelisting. Conclude with a roadmap for future developments and a comprehensive summary of key takeaways to elevate your user acquisition strategies.