Hits and Misses: Sports Marketing, Gender, and Society
Experts explore the influence of sports on society, examining connections between marketing, gender, and athletics through data analysis, advertising, and media representation.
How LaLiga Reimagines a New Era in Sports Through Technology - CONLC109
Descubre cómo LaLiga transformó su modelo de negocio utilizando Azure para innovar en gestión de aficionados, análisis de datos y servicios tecnológicos, convirtiéndose en referente de innovación deportiva.
El poder del No para alcanzar tus sueños
Diana Flores, atleta de alto rendimiento, comparte cómo el rechazo y los obstáculos pueden convertirse en motivación para alcanzar metas extraordinarias en el deporte y la vida.
Social Impact Entrepreneurship in Women's Sports
Inspiradora palestra sobre empreendedorismo social no esporte feminino, destacando o impacto positivo em mais de 1.000 meninas através de parcerias com marcas globais desde 2020.
Revitalizing Community Leagues - How Pro Teams Find Value
Pro sports teams revitalizing community leagues: MLB, NFL, NBA, and NHL initiatives explored. Insights on preserving grassroots sports and fostering local engagement through top-tier organizational support.
Future of Sports - Women Reimagining Professional Sports
Exploring how women's leadership in pro sports reshapes competition formats, athlete treatment, storytelling, and cultural impact, with insights from successful female-driven leagues and initiatives.
Marketing Innovation in Sports Technology - Web Summit 2014
Explore Nike's digital innovation strategies and their impact on consumer engagement with insights from CTO Chris Sactchell at Web Summit's Marketing Stage.
Sports Journalism and Broadcasting - Web Summit 2014
Engaging discussion on sports journalism and media trends with industry experts Ger Gilroy and Jeremy Schaap at Web Summit 2014's Sports Stage.
Manchester United's Business Strategy - Web Summit 2014
Richard Arnold discusses Manchester United's global brand strategy, digital innovations, and fan engagement initiatives in the modern football landscape.
Forever Faster: Puma's Shift from Storytelling to StoryDoing
Discover how Puma revolutionized its brand by shifting from storytelling to StoryDoing, transforming culture and community through innovative marketing strategies and collaborations.
Teaming Up to Create Audience Engagement in Sports
Exploring innovative strategies to bridge sporting and geographical divides, fostering connections among sports enthusiasts and enhancing audience engagement in the digital age.
5 Ways to Build a Global Sporting Brand
Discover strategies for creating and sustaining a worldwide sports brand, drawing insights from WWE's success in the entertainment industry.
eSports in 2020 - Breaking into the Mainstream
Experts discuss the future of eSports, exploring strategies for mainstream acceptance and potential Olympic inclusion. They examine challenges and opportunities for players, franchises, and leagues in this rapidly growing industry.
The Impact of Fantasy Sports on Fan Engagement and the Sports Industry
Explore how fantasy sports is revolutionizing the sports industry, boosting fan engagement, and reshaping the way we experience athletic competitions.
Social Video in the Sports Industry
Explore the impact of social video on sports media and fan engagement, featuring insights from industry experts on leveraging this powerful communication tool.
Does Off-Field Success Lead to On-Field Achievement?
Explore strategies for marketing sports teams during lean periods, focusing on off-field initiatives, fan engagement, and long-term planning to maintain success beyond game results.
How to Market the Biggest Sport on Earth
Insights on marketing strategies for elite football clubs from Ajax's CMO Edwin van der Sar, exploring branding, fan engagement, and global outreach in the world's most popular sport.
Manchester United - The Secret Formula for Global Engagement
Discover the secret formula behind Manchester United's transformation into a global sports powerhouse, exploring strategies for fan engagement and brand growth.
From Maidan to Boardroom - Charting India's Sports Revolution
Explore India's evolving sports sector: athletes as brands, local tournaments as billion-dollar industries, and the impact of technology. Learn how replicating cricket's success can shape India's sports future.
Has the Olympic Brand Deteriorated? - Restoring Credibility and Magic
Olympians and experts discuss the Olympic brand's credibility, exploring challenges like doping and proposing solutions to restore its former glory and magic.
Maximizing Data in Gaming IP with GRID Platform - Leveraging Game Data for Fan Engagement and Monetization
Explore how game data drives fan engagement, monetization, and innovation in esports through real-time statistics, player metrics, and server-side data collection for enhanced gaming experiences.