Manchester United's Business Strategy - Web Summit 2014

YouTube·Sports Marketing

Gain insights into the business strategies and global brand management of one of the world's most iconic football clubs as Richard Arnold, Group Managing Director of Manchester United, delivers a compelling talk at Web Summit 2014's Sports Stage. Explore the intersection of sports, business, and technology while learning about Manchester United's approach to fan engagement, digital innovation, and international expansion in this 20-minute presentation from a leading figure in the sports industry.