Hits and Misses: Sports Marketing, Gender, and Society
Explore the complex intersections of sports marketing, gender, and society in this thought-provoking panel discussion from the Radcliffe Institute. Gain insights from experts in business, journalism, and academia as they examine the far-reaching influence of athletes and teams on our culture. Discover how gender impacts athlete representation and sports promotion through data analysis, advertising campaigns, and media coverage. Learn from industry leaders including Jessica C. Gelman, CEO of Kraft Analytics Group, Daniel Peterson, former editor at ESPN Boston, and Shira Springer, sports columnist for the Boston Globe. Engage with the panel discussion and Q&A session to deepen your understanding of the evolving landscape of sports marketing and its societal implications.