Revitalizing Community Leagues - How Pro Teams Find Value

YouTube·Sports Management

Explore how major professional sports teams and leagues are unexpectedly revitalizing community-based leagues in this 34-minute conference talk from The Aspen Institute's 2019 Project Play Summit. Gain insights from industry leaders David James of Major League Baseball, Chris Fritzsching of the Detroit Lions, Laura Dixon of Spurs Sports and Entertainment, and Andrew Ference of the National Hockey League as they discuss the growing trend of top-tier sports organizations investing in and supporting local grassroots leagues. Discover the motivations behind this shift and learn about the positive impact these initiatives are having on community sports programs across the United States.