Understanding the Full Value of Influencer Content for Games
Discover insights on attributing influencer content for game marketing, its value, and strategic implications. Learn best practices and latest findings to optimize your influencer strategy.
Advertising State of the Nation - 2015 Industry Insights
Explore the current landscape and key challenges in advertising with industry experts, offering insights into trends and strategies shaping the field in 2015.
Google Analytics Exploration and Advertising Reports - Lesson 4
Learn to create custom exploration reports and analyze advertising performance in Google Analytics, enhancing your ability to dive deep into data and optimize marketing campaigns.
7 Mistakes Business Owners Make in Digital Marketing
Discover common digital marketing pitfalls for business owners and learn how to avoid them. Gain insights to improve your online strategies and maximize your marketing efforts.
Advanced Causal Inference Made Simple
Explore automated causal inference techniques using auto-causality package. Learn to analyze A/B test results, measure impacts, and identify customer responses to different options.
Causal Inference in Retail: An M&S Case Study
Explore causal inference techniques for understanding consumer behavior and improving customer lifetime value in retail, using Marks & Spencer as a case study.
Serverless Scaling with BigQuery - Overview, Architecture and Real-World Applications
Discover BigQuery's enterprise data warehouse capabilities, from its serverless architecture to real-time streaming, machine learning integration, and practical marketing applications.
Big Query Live Training - A Deep Dive Into Data Pipelining
Explore data pipelining with BigQuery: learn to process, analyze, and visualize large datasets efficiently. Gain hands-on experience in extracting, loading, and transforming data for marketing insights.
AI-Powered Transformation in Fashion E-Commerce - Leveraging Customer Segmentation and Personalization
Discover how AI-driven customer segmentation and personalized recommendations revolutionize fashion e-commerce, boosting sales and customer loyalty through data-driven strategies and innovative solutions.
Crafting the Future of Go-to-Market Strategies with AI and Clean Data
Explore how clean data and Generative AI revolutionize go-to-market strategies, featuring real-world case studies and insights on unified data systems for transformative market success.
Meeting SaaSpectations - Freemium, Premium and You
Explore the evolving SaaS customer landscape with industry leaders, discussing freemium and premium models, and strategies for meeting customer expectations in the dynamic software market.
Unlocking Customer Stickiness with Email - Using Next-Gen Email Solutions
Discover how next-gen email strategies drive customer engagement and retention, with real data showing 2x customer retention rates and increased lifetime value in web hosting businesses.
Google Ads Quick Audit Template Tutorial
Master a quick 10-minute Google Ads audit process using a specialized template to evaluate and optimize campaign performance effectively and systematically.
CDP와 AI 추천모델을 활용한 고객 인사이트 확보와 개인화 서비스
Discover how Tmap Mobility leverages CDP and AI recommendation models to predict customer home/work locations and enhance personalized services through advanced data analytics.
Zero-Party Data - Giving AI the Power of Understanding User Motivations
Discover how zero-party data empowers AI to understand user motivations, enabling more effective personalization and marketing strategies through direct consumer insights and preferences.
Data Storytelling in the Era of Generative AI - Using LLMs for Interactive Consumer Research
Explore how LLMs revolutionize consumer research by transforming static data into interactive, evidence-based synthetic personas that provide dynamic, real-time insights for marketers.
Growth Hacking - The Next Best Thing to Transform Digitally
Discover how growth hacking and marketing analytics drive digital transformation, featuring an interactive RFM model demonstration for enhancing customer lifetime value and business growth.
Building a User-Level Targeting Platform for Personalized Coupon Offers
Explore innovative coupon targeting techniques using HTE models for personalized offers. Learn about statistical methods and efficient data processing for real-time responses in this cutting-edge platform.
How to Measure SEO ROI for Long Term - Complete Maths Breakdown
Learn to calculate long-term SEO ROI with a comprehensive mathematical breakdown, enhancing your digital marketing strategy and demonstrating the value of search engine optimization investments.
OneDigital ML Platform: Unleashing the Power of Machine Learning at Scale
Explore OneDigital's journey in building a scalable ML platform using Ray and Anyscale. Learn about architecture, strategies, and retail use cases for advanced ML models.
Marketing Analytics in a Cookieless World - Media Mix Models at Scale
Explore media mix models for privacy-preserving marketing analytics in a cookieless world, enabling accurate measurement and optimization of advertising campaigns.