Empowering Marketing through Data Sharing with Twilio Segment and Databricks
Explore real-time data pipelines and customer data platforms to enhance marketing capabilities, drive customer behavior, and deliver actionable insights for improved customer experiences.
Inside The Hybrid Data Strategy Powering Atlassian's Soaring Growth
Atlassian's hybrid data strategy combines Databricks and ActionIQ, enabling faster marketing execution, higher-converting audiences, and complex use cases like omnichannel journeys and personalization without sacrificing governance.
Dynamic Huff's Gravity Model with Covariates for Site Visitation Prediction
Discover how enhanced Huff's Gravity Model incorporates mobility and behavioral data to accurately predict consumer location visits, with practical applications for retail and urban planning.
How We Built the World's First Precision Activation Using Zero-Party Data
Discover how zero-party data and innovative audience targeting led to 3x higher conversion rates through a groundbreaking solution that respects user privacy while maximizing digital marketing effectiveness.
Retail Media Science: From Measurement to Optimization
Explore retail media fundamentals, budget optimization techniques, and advanced marketing modeling approaches for effective measurement and optimization in the retail media landscape.
Geo Experimentation at ASOS - Measuring Advertising Effectiveness for Data-Driven Marketing
Explore geo-experimentation for measuring digital marketing impact. Learn ASOS's framework for evaluating campaign effectiveness across markets and channels using geographical regions as test units.
Scaling Paid Marketing with Automation and Predictive Models
Discover strategies for scaling paid marketing through automation and predictive modeling, enhancing budget planning and optimization for improved marketing efficiency.
Making MMM Work for B2B Marketing
Explore B2B marketing strategies using Marketing Mix Modeling (MMM). Learn from Twilio experts about adapting MMM techniques traditionally used in B2C for B2B applications.
Discover BigQuery ML - Building Machine Learning Models with SQL
Explore BigQuery ML to build, train, and deploy machine learning models using SQL for marketing use cases like customer segmentation and purchase prediction.
Marketing Automation with Drupal Commerce and Mautic
Integrate Drupal Commerce with Mautic for advanced marketing automation. Recover abandoned carts, upsell products, and launch win-back campaigns to boost e-commerce sales and customer engagement.
Faster Time to Value with the BigQuery Migration Service
Accelerate data migration to BigQuery using Google Cloud's Migration Service for enhanced marketing analytics and AI-driven insights.
Building a Modern Marketing Team with Machine Learning and Databricks
Discover how Rogers leverages ML and Databricks to revolutionize marketing, featuring a reusable framework for data science across industries and insights on implementing key marketing models.
Growing AI/ML Maturity and Adoption - It Takes a Village
Bridgestone's data science journey: transitioning to cloud, overcoming challenges, and leveraging partnerships to implement AI/ML solutions across various business areas.