CDP와 AI 추천모델을 활용한 고객 인사이트 확보와 개인화 서비스

CDP와 AI 추천모델을 활용한 고객 인사이트 확보와 개인화 서비스

Learn how Tmap Mobility leverages CDP (Customer Data Platform) and AI technologies to deliver personalized home/office recommendations in this 21-minute conference talk from SK TECH SUMMIT 2023. Discover how the company addresses the challenge of missing demographic data through innovative AI solutions, particularly focusing on predicting customers' home and workplace locations. Explore their approach to improving customer segmentation and personalization efforts, including customized screens, messages, and coupon delivery. Presented by Sanghyuk Im from Tmap Mobility, gain insights into how the integration of CDP and AI recommendation models creates more accurate customer profiles and enhances service personalization in mobility services.