Is the Digital Economy Doomed - The Future of Online Advertising
Experts discuss the impact of ad-blocking on the digital economy, exploring potential solutions and the future of online advertising in this thought-provoking panel discussion.
Ad Blocking and the Consumer Experience in Digital Advertising
Explore the impact of ad blocking on digital advertising, consumer experience, and publisher business models. Discuss potential solutions to balance consumer, publisher, and brand needs in the evolving digital landscape.
Where's Social Content Going - Driving Brand Strategy with Social Media Data
Explore the future of social content with insights on data-driven strategies, deep social connections, and effective brand building in the digital age.
Marketing Tech: Fast-Growing Companies Disrupting Marketing
Explore innovative marketing tech companies revolutionizing the industry. Gain insights from leaders at ZeroLight, themotion.com, Bringhub, and Marfeel as they discuss disruptive strategies and emerging trends.
How Your Attention is Monetized - The New Currency in Digital Advertising
Explore the monetization of attention in digital advertising, its impact on privacy, and the potential shift towards contextual targeting for a more ethical attention economy.
How to Run Ads on Pinterest
Aprenda a criar anúncios eficazes no Pinterest em minutos com este guia prático e fácil de seguir.
How to Use Google Ads - Tutorial 2024
Step-by-step guide to creating and optimizing Google Ads campaigns, from account setup to conversion tracking, to boost website traffic and sales.
Migrating and Optimizing Large-Scale Streaming Applications with Databricks
Rearchitecting a massive ad event processing system using Databricks Spark Structured Streaming, covering migration strategies, performance optimizations, and enhanced development features for real-time analytics and ad log delivery.
Design a Smart Series of Banner Ads in Photoshop
Learn to create effective ad banner sets for web hosting, covering basic elements and design techniques in Photoshop.
Getting Started with Lottie Animation
Learn to create lightweight, scalable, and interactive animations for websites, apps, ads, and social media using Lottie. Master the basics and discover how to make custom animations.
Is Your Mental Health for Sale?
Explore the hidden world of data tracking on mental health websites, uncovering privacy risks and ethical concerns in online depression tests and advertising practices.
A Nickel Tour of the Ad Fraud Ecosystem
Explore the complex world of ad fraud, from its early days to modern detection methods, verification processes, and the roles of various players in the advertising ecosystem.
The True Cost of Digital
Explore the impact of digital advertising on publishers with industry experts, discussing challenges, opportunities, and strategies for success in the evolving media landscape.
Sell, Market, Advertise, Automate
Explore strategies for accelerating pipelines, driving revenue, and aligning marketing and sales objectives through next-gen software and automation in publishing and branding.
Will Everything You Know About Advertising Soon Be Irrelevant?
Exploring the evolving landscape of advertising with industry leaders, discussing mobile and video trends, agency roles, and digital strategies for cutting through the clutter.
Mad Men to Math Men
Explore how data science and programmatic advertising revolutionized political campaigns, focusing on the 2016 U.S. election and its implications for modern communication strategies.
The Intersection of Wall Street and Madison Avenue
Explore the convergence of financial trading and online advertising, examining sophisticated models, programmatic advertising, ad fraud, and consumer privacy implications.
The Buyer-Seller Tango - Reshaping Brand Advocacy
Explore the evolving buyer-seller dynamic and its impact on brand advocacy, focusing on digital trends, trust-building strategies, and consumer choice in modern marketing.
Creative Innovation - What Makes the Perfect Ad Experience
Explore innovative strategies for creating compelling online ads, from storytelling to personalization, tailored for modern consumers across various platforms.
A Developer's Guide to Advertising
Comprehensive overview of digital advertising for developers, covering programmatic advertising, header bidding, tools, and common misconceptions in the industry.
AI Innovations Through Deep Learning and Generative AI
Explore how deep learning and generative AI innovations transform business models, featuring insights from Moloco CEO and former Google tech lead on AI commercialization and growth strategies.