Real-Time Forecasting at Scale Using Delta Lake and Delta Caching
Explore real-time forecasting at scale using Delta Lake and Delta Caching. Learn efficient data sampling, storage, and caching techniques for handling massive datasets and achieving rapid forecast response times.
Adaptive Creativity: Why Programmatic is Powering a New Form of Advertising
Explore how programmatic advertising is revolutionizing creative strategies, enabling more adaptive and personalized marketing approaches in the digital age.
Migrating and Optimizing Large-Scale Streaming Applications with Databricks
Rearchitecting a massive ad event processing system using Databricks Spark Structured Streaming, covering migration strategies, performance optimizations, and enhanced development features for real-time analytics and ad log delivery.
Is Your Mental Health for Sale?
Explore the hidden world of data tracking on mental health websites, uncovering privacy risks and ethical concerns in online depression tests and advertising practices.
Sell, Market, Advertise, Automate
Explore strategies for accelerating pipelines, driving revenue, and aligning marketing and sales objectives through next-gen software and automation in publishing and branding.
Mad Men to Math Men
Explore how data science and programmatic advertising revolutionized political campaigns, focusing on the 2016 U.S. election and its implications for modern communication strategies.
The Intersection of Wall Street and Madison Avenue
Explore the convergence of financial trading and online advertising, examining sophisticated models, programmatic advertising, ad fraud, and consumer privacy implications.
A Developer's Guide to Advertising
Comprehensive overview of digital advertising for developers, covering programmatic advertising, header bidding, tools, and common misconceptions in the industry.
Supply Path Optimization: A Bayesian Approach to Take Rate Estimation
Explore Bayesian approaches to bid shading and supply path optimization in programmatic advertising, enhancing pricing strategies and ROI for more effective real-time bidding campaigns.
How Freewheel Processes Billions of Ad Tech Events in Real Time
Explore real-time bidding data processing at scale. Learn about Beeswax platform's event-based architecture, leveraging AWS Kinesis and Snowflake's Snowpipe to handle 500,000 QPS for data-driven advertising decisions.
Data Science in Programmatic Advertising - Exploring Pricing Strategies for Real-Time Bidding at Scale
Explore pricing strategies for real-time bidding in programmatic advertising, focusing on bid shading and supply path optimization to enhance ROI and campaign success at scale.