The Intersection of Wall Street and Madison Avenue

The Intersection of Wall Street and Madison Avenue

Explore the convergence of Wall Street and Madison Avenue in this insightful Web Summit conference talk. Delve into the evolving landscape of online advertising as Louis Severine of NYIAX and Joe Zawadzki of Mediamath discuss how the trading of advertising inventory as a commodity is becoming the backbone of the digital ad market. Gain unique perspectives on the increasingly sophisticated models driving this merger of financial and advertising industries. Learn about key topics such as programmatic advertising, ad fraud, and consumer privacy concerns. Discover how these developments are shaping the future of digital marketing and media buying in this 21-minute presentation.