Auto-Bidding, Auctions, and Ad Allocation
Explore automated bidding in online advertising, its impact on auction design, and challenges in ad allocation. Learn about recent research at the intersection of auto-bidding and auction theory.
Applied Reinforcement Learning for Online Ads and Recommender Systems
Explore how Reinforcement Learning revolutionizes online advertising, from personalized content delivery to stochastic bandit algorithms, covering business impacts and technical challenges in real-world implementation.
My Honest Advice for Digital Marketing Beginners - No Fluff
Discover essential, no-nonsense advice for digital marketing newcomers. Gain insights on career strategies, freelancing, and key areas like Google Ads, Facebook Ads, SEO, and GA4.
How to Integrate Facebook Pixel in Shopify 2024
Learn to easily integrate Facebook Pixel into your Shopify store, enhancing tracking and advertising capabilities for improved marketing performance.
How to Install Facebook Pixel on Shopify - Step-by-Step Tutorial
Learn to quickly and easily install Facebook Pixel on your Shopify store with this step-by-step tutorial, enhancing your marketing capabilities.
Behind the Scenes of an Ads Prediction System
Explore the intricacies of ad prediction systems, from user targeting to ethical considerations. Gain comprehensive insights into developing efficient, high-volume ad prediction models and their real-world applications.
7 Mistakes Business Owners Make in Digital Marketing
Discover common digital marketing pitfalls for business owners and learn how to avoid them. Gain insights to improve your online strategies and maximize your marketing efforts.
Adapt a Print Design for a Web Banner - Adobe Photoshop for Beginners
Learn to adapt a print design for a web banner using Adobe Photoshop. This tutorial covers creating a new document, importing book cover designs, superimposing elements, and adding text and buttons for effective digital advertising.
Solving Private Set Intersection via Cuckoo Hashing - Benny Pinkas, Bar-Ilan University, Israel
Explore private set intersection protocols, including custom and generic MPC approaches, with a focus on Cuckoo hashing for efficient computation of PSI variants in cryptography and security.
Bandits - Lecture 5
Explore multi-armed bandit algorithms and their applications in decision-making under uncertainty with Professor Kevin Jamieson from the University of Washington.
Addax - A Fast, Private, and Accountable Ad Exchange Infrastructure
Innovative ad exchange system offering privacy, verifiability, and efficiency. Enhances transparency in online advertising while maintaining speed and scalability for real-world implementation.
Investigating Influencer VPN Ads on YouTube
Explore the impact and strategies of influencer-driven VPN advertising on YouTube, examining its effectiveness and potential implications for user privacy and security.
How Are Publishers Approaching Content Monetisation
Explore strategies for profitable online advertising with industry leaders from The Wirecutter and Conde Nast, discussing performance marketing, service journalism, and content monetization.
Block, Unblock, Block! How Ad Blockers Are Being Circumvented and How They Are Fighting Back
Explore the ongoing battle between ad blockers and circumvention techniques, uncovering creative strategies and technological challenges in this fascinating industry insight.
Where Is the ROI?
Explore the shifting landscape of advertising ROI, comparing TV and online spend effectiveness, and examining the reliability of digital metrics with industry experts.
We're Building a Dystopia Just to Make People Click on Ads
Technosociologist explores how AI algorithms used for ads also shape access to political and social information, discussing potential misuse of AI and ways to respond.
Checklist for Google Ads
Comprehensive Google Ads checklist covering key aspects for successful campaigns. Includes tips on account structure, targeting, ad creation, and optimization strategies.
Deep Dive into AdSense on Wix Websites
Optimize Google AdSense on Wix websites with expert insights. Learn strategies to maximize ad revenue and improve website monetization through this in-depth exploration.
MLOps for Ad Platforms - Lessons from Ad Tech - Coffee Session 130
Explore MLOps in ad platforms with Andrew Yates. Learn about designing ML components, monitoring systems, and optimizing billion-dollar content marketplaces for long-term revenue and user experience.
Auto-bidding in Online Advertising: Campaign Management and Fairness
Explore auto-bidding strategies in digital advertising, focusing on conversion maximization, ROI constraints, and fairness in auction outcomes. Learn efficient algorithms for multi-channel optimization.
Learning While Bidding in Vickrey Auctions with Acquisition Rate and Targeting Constraints
Explore optimization strategies for real-time bidding in Vickrey auctions, focusing on cost-minimization algorithms and stochastic approximation methods for ad placement campaigns with targeting constraints.