Media Literacy
In 12 episodes, Jay Smooth teaches you Media Literacy! Based on an introductory college level curriculum, this series takes you through the history and psychology of media and gives you the skills to become more media savvy.
Deep Automated Mechanism Design for Integrating Ad Auction and Allocation in Feed - T1.3
Explore deep automated mechanism design for integrating ad auction and allocation in feed, focusing on CTR, ads, and click models.
Counterfactual Ranking Evaluation with Flexible Click Models - Lecture 3
Explore counterfactual ranking evaluation techniques using flexible click models for improved CTR and ad performance in search systems.
DDPO: Direct Dual Propensity Optimization for Post-Click Conversion Rate Estimation - Session T1.3
Explore innovative techniques for post-click conversion rate estimation in online advertising using direct dual propensity optimization.
Google Ads PMax Secrets for High-Quality Leads - Step-by-Step Strategy
Unlock Google Ads PMax secrets for high-quality leads with a step-by-step strategy. Enhance your digital marketing skills and learn effective techniques to optimize Performance Max campaigns.
Google Adwords for Shopify
Learn to leverage Google Adwords for Shopify dropshipping, including ad creation, campaign setup, and Google Shopping integration for effective e-commerce marketing strategies.
ClickBank Series for Beginners - Earn Your 1st $100
Learn effective strategies to promote ClickBank products across various platforms like Instagram, Facebook, Pinterest, and Google Ads. Discover how to earn your first $100-$200 using beginner-friendly techniques.
Comment les moteurs de recherche nous manipulent
Découvrez comment les moteurs de recherche influencent nos choix et perceptions. Un expert en référencement révèle les mécanismes cachés et les enjeux de notre dépendance à ces outils omniprésents.
Przeszłość, Teraźniejszość i Przyszłość Świata Digital Marketingu
Fascynująca podróż przez świat digital marketingu - od przeszłości po przyszłość. Odkryj, jak kształtuje naszą rzeczywistość i jakie możliwości otwiera dla biznesu i kariery.
The Xandr Files: A Deep Look into the Abyss of the Data Industry - French Translation
Plongée dans l'industrie des données : analyse du document Xandr révélant la catégorisation invasive des utilisateurs par les entreprises publicitaires et les courtiers en données.
A Security Analysis of Facebook's Political Ad Party
Análisis de seguridad de la biblioteca de anuncios políticos de Facebook, examinando la efectividad de las políticas de transparencia y divulgación implementadas tras las controversias electorales de 2016.
Modern Malvertising and Malware Web-Based Exploit Campaigns
Explore modern malvertising and web-based exploit campaigns, including top malware types, real-world attack breakdowns, and emerging threats in this technical presentation on cybersecurity.
Algorithmic Attention Rents in Big Tech Platforms - A Conversation
Experts discuss how tech platforms leverage user attention for market control, proposing algorithmic attention rents theory and calling for regulatory disclosure of attention metrics and monetization methods.
Google Search Ads Full Course - Learn Latest Search Ads in 15 Hours - Updated Content
Comprehensive guide to Google Search Ads, covering account setup, bidding strategies, keyword research, ad creation, and optimization techniques for effective digital advertising campaigns.
Google Display Ads Tutorial - How to Set Up a Display Campaign in Google Ads Step-by-Step
Step-by-step guide to creating effective Google Display campaigns, covering setup, targeting options, ad creation, and optimization strategies for maximizing reach and engagement.
Google Ads Conversion Tracking vs. GA Goal Import - Which One to Choose?
Explore the differences between Google Ads Conversion Tracking and GA Goal Import, their advantages, and when to use each method for effective conversion tracking in digital marketing campaigns.
A Security Analysis of the Facebook Ad Library
Análisis de seguridad de la Biblioteca de Anuncios de Facebook, explorando debilidades en la transparencia política y proponiendo métodos para detectar actividades coordinadas no declaradas en publicidad electoral.
Scaling XGBoost for Thousands of Features with Databricks
Scaling XGBoost for online advertising: Learn to handle thousands of features, optimize model training, and avoid common pitfalls in both Python and Scala implementations on Spark.
Characterizing and Measuring Misleading and Harmful Online Ad Content at Scale - USENIX Enigma 2023
Explore the prevalence of misleading online ads, their impact on users, and the need for increased research and transparency in ad content to combat scams and malicious practices.
Google's AdWords Market - How Theory Influenced Practice
Explore how theoretical concepts shaped Google's AdWords market, examining the intersection of mathematics, computer science, and real-time decision making in online advertising.
Marketing Stage Insights - Web Summit 2014
Insights from Atlas head Erik Johnson on digital marketing trends and strategies at Web Summit's Marketing Stage.