The Power of Active Agers - Marketing to Older Consumers
Explore the untapped potential of adults 55+ in consumer markets, challenging stereotypes and highlighting opportunities for businesses to cater to this growing demographic's needs.
Influence of Price Anchoring on Consumer Behavior
Explore the psychological phenomenon of anchoring in consumer behavior, its impact on decision-making, and strategies to make informed choices in various contexts, from pricing to personal judgments.
Retail Tech: Fast-Growing Companies Disrupting Retail and E-commerce
Explore innovative startups revolutionizing retail and e-commerce, featuring insights from industry leaders on stage with Tomasz Czechowicz of MCI Management.
Fast-Growing Disruptive Consumer-Focused Companies - Part 1
Explore insights from leaders of innovative consumer-focused companies as they discuss growth strategies, market disruption, and emerging trends in technology and consumer behavior.
How to Spot Future Retro Classics in Electronics Collecting
Explore strategies for identifying potential future retro classics in electronics, analyzing price trends and factors that transform today's devices into tomorrow's coveted rarities.
Conscious Consumerism - Making Responsible Purchase Decisions
Explore conscious consumerism and its impact on daily purchase decisions. Learn how consumers can drive positive change through mindful consumption habits and responsible buying choices.
Social Media's Transformation of Society
Explore social media's profound impact on modern society, its responsibilities, and future trends. Gain insights from a successful marketing expert on navigating the digital landscape as creators and consumers.
How Brands Use New Science of Persuasion for Marketing
Explore how brands leverage behavioral research and cutting-edge techniques to influence consumer decisions subconsciously, and learn to recognize these persuasive marketing strategies.
Living in an Influencer Economy
Explore the impact of social media influencers on culture, economy, and behavior. Gain insights into navigating the influencer landscape ethically and effectively in this transformative digital age.
Identifying Indie: A Study of Who Plays What and Why
Explore the modern indie gamer: their values, interests, and motivations. Discover key findings from a Humble Games study on indie gaming demographics and preferences.
The Influence of Brands in Changing Lifestyles
Explore how brands shape consumer behavior, create value, and influence lifestyle choices in today's competitive market, examining the complex relationship between marketing and consumer decision-making.
Brand Identity - Stability or Change?
Explore the concept of brand identity, its components, and the balance between stability and change in branding strategies for effective audience engagement and business success.
AI at Scale to Understand Impact of Weather on Businesses
Explore how AI scales to analyze weather's impact on business, leveraging historical data to predict demand and inform decision-making across industries.
The Infinite Potential of Human Connection
Discover the power of human connection and learn how simple friendliness can build lasting relationships, as shared by Pathwater's CEO Shadi Bakour in this inspiring talk.
From Fliers to Feeds: The Transformative Impact of Advertising
Explore advertising's evolution from ancient times to the digital age, examining its power to shape perceptions and the ethical challenges it faces in modern society.
The Soul of Business Consulting - Understanding Consumer Behavior and Communication
Explore consumer behavior, communication skills, and business success with insights from a seasoned consultant. Gain practical advice to enhance client relationships and drive organizational transformation.
Causal Inference in Retail: An M&S Case Study
Explore causal inference techniques for understanding consumer behavior and improving customer lifetime value in retail, using Marks & Spencer as a case study.
התפשטות מוצרים חדשניים ברשתות
חקור את התפשטות מוצרים חדשניים ברשתות עם פרופ' גדי פיביך. גלה תובנות על דינמיקת השוק והתנהגות צרכנים בעידן הדיגיטלי.
Why Companies Can't Design Sustainable, Eco-Friendly Products
Explore the challenges of sustainable product design, examining systemic issues, material complexities, and conflicting incentives that hinder eco-friendly innovation in the industrial design process.
Waste Not: Keeping Good Food Out of the Trash
Explore strategies to reduce global food waste, from addressing expiration date misconceptions to finding innovative uses for salvaged food. Learn how small changes can have a big impact on hunger and sustainability.
Ending the Plague of Plastic
Experts discuss the global plastic crisis, exploring innovative solutions and corporate responsibility to address single-use plastic pollution and its environmental impact.