Agir pour un Avenir Alimentaire Durable
Découvrez comment transformer notre système alimentaire pour un avenir durable, en mettant l'accent sur la réduction des émissions de carbone et l'amélioration des pratiques agricoles.
La culture du jetable - Comprendre et repenser le consumérisme
Exploration philosophique du consumérisme et de l'obsolescence, examinant l'impact de nos habitudes d'achat et de gaspillage sur la société et l'environnement.
Pienso, Luego Consumo - Reflexiones sobre el Consumo Consciente
Reflexión sobre el consumo consciente y su impacto en el planeta. Fernanda Ortega explora cómo nuestras decisiones de compra pueden contribuir a un futuro más sostenible.
Choisir grâce aux Sciences Comportementales - Prendre des Décisions Éclairées
Découvrez comment les sciences comportementales peuvent améliorer vos décisions personnelles et professionnelles, présentées par un expert pionnier dans l'application de cette discipline innovante.
El Coche del Futuro - Perspectivas de la Industria del Automóvil
Perspectivas sobre los cambios en la industria automotriz: electrificación, adaptación a nuevas demandas y desafíos tecnológicos y medioambientales para el futuro del automóvil.
Amor y Marketing - The Power of Brand Relationships
Analogía entre relaciones amorosas y marketing empresarial, demostrando que todos podemos hacer marketing. Perspectiva única sobre estrategias de marca y el poder del mercado.
New Consumption Promotes Development
Explore how evolving consumer behaviors drive economic growth and societal progress, with insights on the transformative power of new consumption patterns.
Economia das Subscrições: O Poder das Escolhas Irracionais
Análise perspicaz dos enviesamentos comportamentais na economia das subscrições, oferecendo estratégias para um consumo mais consciente e equilibrado no mundo digital.
Shouting to Consciousness, Whispering to Emotions
Neuromarketing uzmanı Eda Ocak, duyguların davranışlarımız üzerindeki etkisini nöro ölçümlerle açıklıyor. Sosyalleşmenin önemi, ayna nöronların etkisi ve mükemmel olmayan mükemmellik kavramlarını ele alıyor.
From Factory to Brand - The Journey of Product Marketing
Reklamcılık ve marka oluşturma sürecini ele alan konuşma, ürün-tüketici ilişkisini inceliyor ve başarılı marka stratejileri hakkında içgörüler sunuyor.
女性越来越难被打动了吗 - 品牌营销中的女性消费者洞察
探讨女性消费者洞察与营销趋势的演变,分析品牌如何适应女性消费者日益多元化的需求,提供对女性营销领域的深入见解。
Price and Quality Competition While Envisioning a Quality-Related Product Recall
Explorez les stratégies de prix et de qualité des entreprises face au risque de rappel de produits. Analysez un jeu de Nash à deux étapes modélisant la concurrence et les impacts sur le marché.
Incentivizing Healthy Food Choices Using Add-on Bundling: A Field Experiment
Explore how add-on bundle promotions influence healthy food choices in retail settings. Discover insights from field experiments and online studies on effective strategies for encouraging healthier consumer behavior.
Environmental and Economic Consequences of a Market with Green and Brown Firms
Explorez les conséquences environnementales et économiques d'un marché avec des entreprises vertes et brunes. Analysez différentes définitions d'entreprises vertes et leurs impacts sur la composition du marché.
The Strange Case of Privacy in Equilibrium Models
Explores counterintuitive effects of privacy in targeted advertising, revealing how increased privacy can paradoxically lead to more information disclosure and unexpected economic outcomes.
Diamonds, Fitness and Cults - Manipulation for Fun and Profit
Explore manipulation techniques in marketing, psychology, and social engineering, covering topics like desensitization, habit formation, and hypnosis for ethical understanding and defense.
Can We Spend Our Way to Happiness? - Exploring Money and Well-being
Explore how spending habits impact happiness, with insights on luxury purchases, experiences, and social factors. Learn strategies for more fulfilling financial decisions and improved well-being.
Markets and Investing in a Dynamic World
Explore economic growth drivers amid global shifts in markets, politics, consumer behavior, innovation, and demographics. Gain insights into navigating a changing financial landscape.
Trademarks in the Metaverse - New Opportunities and Challenges
Explore trademark challenges and opportunities in the Metaverse, including brand usage, registration, enforcement, and the need for technological solutions to protect both consumers and brand owners.
Media Bias and Gender Anxiety in Modern Marketing and Advertising
Explore gender biases in modern marketing and advertising, examining their impact on societal perceptions and anxieties.
Economic Envy - The Real State of the American Economy
Explore the paradox of America's strong economic indicators versus everyday financial struggles. Gain insights into consumer trends, lending patterns, and the future economic landscape.