Brand Management - Types of Brand Management - Brand Elements
Comprehensive overview of brand management, covering definitions, importance, types, strategies, and key elements. Explores differences with marketing and product management, and outlines brand manager roles.
Brand Strategy
Comprehensive guide to brand strategy, covering core values, positioning, image, and post-COVID brand building. Includes practical case study for real-world application.
Marketing Management - II
Comprehensive 21-hour program covering advanced marketing management concepts, strategies, and practices through structured weekly lessons and joint classroom sessions.
Introduction to Marketing Essentials
Comprehensive exploration of marketing fundamentals, covering customer relationships, strategies, consumer behavior, global markets, research, product development, pricing, channels, and various promotional techniques.
Marketing Analytics
Explore marketing analytics: track digital campaigns, overcome challenges, apply models, assess brand value, and calculate customer lifetime value. Discover career opportunities in this growing field.
Marketing Management
Explore core marketing concepts, demand management, customer lifetime value, and brand management in modern markets.
O Poder Transformador de Ser Relevante
Descubra como a relevância no marketing pode transformar vidas através da escuta e respeito, criando relacionamento, pertencimento e cuidado, com exemplos práticos de uma experiente profissional do setor cervejeiro.
Innover, c'est décider avec nos émotions
Découvrez comment les émotions influencent l'innovation et la prise de décision. Silvia Garcia, experte en bien-être émotionnel, partage des stratégies pour innover avec succès en utilisant intelligemment nos émotions.
Πρακτικές Μάρκετινγκ για Μικρά Ξενοδοχεία
Αποτελεσματικές στρατηγικές μάρκετινγκ για μικρές ξενοδοχειακές επιχειρήσεις. Πρακτικές συμβουλές από έμπειρο επαγγελματία για την αξιοποίηση του μάρκετινγκ στα πρώτα βήματα.
The Power of Being Relevant - Transforming Lives Through Significance
Descubra como cultivar a relevância em sua vida e impactar positivamente o mundo ao seu redor, com insights valiosos de uma experiente profissional de marketing.
Human-Centric Marketing - Building Good Brands in Poland
Odkryj strategie budowania inspirujących marek w Polsce, które pozytywnie wpływają na ludzi. Poznaj podejście skoncentrowane na człowieku w marketingu i tworzeniu wartościowych marek.
The Evolution of Fast Cars and Slow Food
Esplora il connubio tra auto veloci e cibo lento: un viaggio attraverso passione, innovazione e lifestyle con Tomaso Trussardi, imprenditore e visionario nel mondo della moda e della gastronomia.
The Evolution of Independent Music Creation
探讨独立音乐发展与市场关系， 分享经纪人经历。强调互联网带来的机遇与挑战，倡导内容创作和音乐本质的重要性。呼吁让更多人接触和欣赏独立音乐。
Business Ramifications of the Internet's Unclean Conflicts
Explore business impacts of internet conflicts: data protection, innovation, brand security, policy challenges, and adaptability strategies for modern organizations.
Practical Trademark Law for FOSS Projects
Learn practical trademark law for open source projects, including protection strategies, registration benefits, and policies. Gain actionable advice for safeguarding your project's reputation and navigating common trademark issues.
Accountability for Brand Purpose and Responsible Media Outcomes
Explore the crucial role of advertising in shaping brand purpose and values, and its impact on organizational well-being in this insightful discussion between industry leaders.
Own Your Brand's Purpose and Values in Advertising
Explore brand purpose in advertising, responsible media practices, and customer perception metrics with experts. Learn to align your brand's values with advertising strategies for impactful outcomes.
The Business of Active Citizenship
Exploring corporate activism: How companies like Levi Strauss & Co and Patagonia balance advocating for values with business goals, featuring insights from industry leaders.
Split Second Decisions - Marketing in Real Time
Explore real-time marketing strategies with industry experts, discussing insights, automation, and social media impact on brand decisions and consumer engagement.
Manchester United's Business Strategy - Web Summit 2014
Richard Arnold discusses Manchester United's global brand strategy, digital innovations, and fan engagement initiatives in the modern football landscape.
Web Summit 2014 - Tumblr's Impact and Brand Relevance
Explore Tumblr's impact, brand relevance, and video investments with insights from David Karp and John Hayes. Gain advice on entrepreneurship and selling your company.