Explore the impact of influencer marketing in the gaming industry through this 31-minute conference talk from Playtime EMEA 2018. Gain valuable insights into attributing influencer content and developing effective strategies as Google Play experts Tobias Knoke and Francesco Crovetto delve into the $250 million annual investment in influencers by game developers. Learn about key insights, best practices, and actionable takeaways to maximize the value of influencer partnerships for your game's success. Discover how to measure and leverage influencer content to drive growth and engagement in the competitive mobile gaming market.