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#User Acquisition

Showing: 41 courses
Stanford University

How to Get Users and Grow - Alex Schultz, VP of Growth at Facebook - Stanford Startup School

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Learn strategies for user acquisition, growth measurement, and retention from Facebook's VP of Growth, covering key concepts like magic moments and dimensional reasoning.
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13 Lesons
49 minutes
On-Demand
Free-Video
Stanford University

How to Build a Product IV - Jan Koum, Co-Founder of WhatsApp - Stanford Startup School

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Insights from WhatsApp co-founder Jan Koum on building a global messaging solution, focusing on user experience, security, and scaling challenges.
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12 Lesons
51 minutes
On-Demand
Free-Video
Unity

User Acquisition Strategies: Acquiring Players Throughout the App Lifecycle

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Discover optimal user acquisition strategies for each game lifecycle stage, influencing feature development and driving growth.
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1 Lesons
38 minutes
On-Demand
Free-Video
Unity

From Zero to Hero: Earning and Spending Your First Game Dollar - Unite 2024

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Discover strategies for game monetization and reinvestment to expand your player base, covering ad formats, placements, and user acquisition.
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1 Lesons
42 minutes
On-Demand
Free-Video
Android Developers

Winning in Emerging Markets - Strategies for App and Game Developers

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Panel discussion on best practices for app and game developers to succeed in emerging markets like India, Latin America, and the Middle East, featuring insights from industry leaders.
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1 Lesons
26 minutes
On-Demand
Free-Video
Meta

Grow Your App Organically with Sharing and App Invites

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Explore Facebook's sharing tools and App Invites to boost organic growth, enhance audience reach, and optimize content delivery for your app.
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10 Lesons
37 minutes
On-Demand
Free-Video
Meta

Getting New Users and Keeping Them Engaged

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Learn strategies for acquiring and retaining users through Facebook's Mobile App Install Ads and social channels, with case studies from successful apps like Runkeeper and Waze.
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18 Lesons
26 minutes
On-Demand
Free-Video
Meta

Grow and Engage Your Audience with Mobile App Ads

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Discover strategies for promoting and retaining users with mobile app ads, including targeting techniques and success metrics.
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7 Lesons
23 minutes
On-Demand
Free-Video
Meta

Increasing Installs of Your Parse-Powered App Using Mobile App Install Ads

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Discover effective strategies for boosting mobile app downloads using Mobile App Install Ads, including measurement techniques, SDK comparisons, and creative tips.
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12 Lesons
27 minutes
On-Demand
Free-Video
a16z

B2C2B in Digital Health - A Founder's Playbook

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Insights from digital health founders on B2C2B strategy: user acquisition, product engagement, pricing, B2B transition, enterprise fit, sales, balancing go-to-market approaches, and professional services.
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8 Lesons
32 minutes
On-Demand
Free-Video
Databricks

Developing Scalable Machine Learning Pipelines for Gaming Industry

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Explore scalable ML pipelines in gaming, leveraging Apache Spark for data-driven product development and improved user acquisition through advanced LTV modeling.
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23 Lesons
29 minutes
On-Demand
Free-Video
Unity

Crunching the Numbers- Navigating Mobile Game Metrics - Unite Now 2020

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Explore key mobile game metrics, reporting, and optimization strategies for indie developers. Learn to leverage core metrics for game success and user retention.
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17 Lesons
25 minutes
On-Demand
Free-Video
Unity

Why Ad Creative Matters - Unite Now 2020

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Discover best practices, benchmarks, and examples for effective ad creative in user acquisition, enhancing your marketing strategy and performance.
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18 Lesons
33 minutes
On-Demand
Free-Video
Unity

Post Install Optimization for User Acquisition - Unite Now 2020

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Discover machine learning techniques for post-install optimization in user acquisition. Learn about neural networks, dynamic CPC, and strategies to identify high-value users and improve UA efforts.
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17 Lesons
37 minutes
On-Demand
Free-Video
Unity

UA Tips & Tricks - A View from the Inside with Gram Games, Uken, and Small Giant - Unite Now 2020

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Gain insider insights on user acquisition strategies from industry leaders, covering topics like bidding, creative optimization, and performance metrics for mobile game marketing.
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18 Lesons
51 minutes
On-Demand
Free-Video
Building the Metaverse

Scaling Games with Advertising Networks - Mobile Evolution and App Tracking Transparency

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Insightful discussion on mobile game marketing evolution, covering ad networks, user acquisition strategies, privacy changes, and future trends in digital advertising and audience engagement.
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19 Lesons
1 hour 16 minutes
On-Demand
Free-Video
Android Developers

Understanding the Full Value of Influencer Content for Games

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Discover insights on attributing influencer content for game marketing, its value, and strategic implications. Learn best practices and latest findings to optimize your influencer strategy.
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8 Lesons
31 minutes
On-Demand
Free-Video
Android Developers

Grow Your App or Game Business in Asian Markets - Strategies and Insights

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Discover strategies for expanding your app or game business in Asian markets, focusing on localization, cultural adaptation, and effective user engagement techniques.
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26 Lesons
37 minutes
On-Demand
Free-Video
Android Developers

Promoting Your Game and Growing Your User Base

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Discover strategies for game promotion, user acquisition, and growth using Google's tools. Learn from Seriously's insights on YouTube influencer campaigns for mobile games.
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1 Lesons
25 minutes
On-Demand
Free-Video
Web Summit

Accelerated Digital Growth: Revenue, Users and Data Science

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Explore strategies for rapid digital expansion, focusing on revenue generation, user acquisition, and leveraging data science for business growth.
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1 Lesons
19 minutes
On-Demand
Free-Video
Unity

Improving Your Core Game Loop to Drive Retention - Unite Now 2020

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Explore strategies to enhance your game's core loop, focusing on player retention and engagement. Learn key elements that impact user experience and acquisition in free-to-play games.
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10 Lesons
28 minutes
On-Demand
Free-Video
Unity

Behind the Scenes of Bridge Race: From Concept to Global Hit

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Explore the journey of Bridge Race, from concept to global hit. Learn about game development, marketability testing, and optimization strategies in hypercasual gaming.
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14 Lesons
20 minutes
On-Demand
Free-Video
Meta

Monetizing Apps on Windows 8 and Windows Phone 8 Platforms

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Learn to monetize apps on Windows 8 and Windows Phone platforms. Explore ecosystem growth, key development aspects, third-party SDK integration, and new features in Windows 8.1 for improved app monetization.
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15 Lesons
39 minutes
On-Demand
Free-Video
CNCF [Cloud Native Computing Foundation]

Open Source: The Original Product-Led Growth Strategy

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Explore the connection between open source and product-led growth, examining how open source principles may have pioneered this popular business strategy.
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1 Lesons
34 minutes
On-Demand
Free-Video
Android Developers

Google Play Updates and Innovations - Playtime EMEA 2017 Keynote

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Discover Google Play's latest innovations and strategies for app developers in this keynote featuring insights from Android and Google Play leadership.
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1 Lesons
26 minutes
On-Demand
Free-Video
Android Developers

New Features in Google Play for App Developers - I/O 2017

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Discover Google Play's latest features for app quality, user engagement, and business growth. Explore new tools for developers to build successful apps and games globally.
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10 Lesons
47 minutes
On-Demand
Free-Video
Android Developers

New Google Play Features for Developers - Google I/O 2016

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Discover new Google Play features for developers, including tools for app quality, performance optimization, and market expansion.
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9 Lesons
39 minutes
On-Demand
Free-Video
Android Developers

Play Instant Games - Rapid Launch Technology for Android

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Explore Play Instant technology for faster Android game launches, featuring Zynga's implementation in casual and high-fidelity games.
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1 Lesons
28 minutes
On-Demand
Free-Video
Android Developers

Google Play Instant - How Game Developers Are Finding Success

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Discover how top game developers are leveraging Google Play Instant to boost success, and learn key considerations for instant-enabling your game.
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1 Lesons
31 minutes
On-Demand
Free-Video
Android Developers

Analyzing and Benchmarking Audience Metrics for Google Play Growth

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Discover new Google Play Console features for audience analysis, benchmarking, and growth. Learn to improve organic discovery, revenue, and conversion rates with insights and best practices from the Android ecosystem.
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6 Lesons
37 minutes
On-Demand
Free-Video
Android Developers

Two Keys to Growth: User Acquisition and App Engagement - Cartoon Network Case Study

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Learn strategies for user acquisition and engagement in mobile games from Cartoon Network's success stories, including cross-promotion, immersive experiences, and analytics-driven marketing.
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15 Lesons
26 minutes
On-Demand
Free-Video
Android Developers

Monetization Strategies for Google Play - Making More Money

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Learn strategies to maximize revenue on Google Play, including payment options, localization, and optimization techniques for in-app transactions.
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18 Lesons
41 minutes
On-Demand
Free-Video
Android Developers

Building a Successful Family-Friendly Business on Google Play

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Strategies for building family-friendly apps on Google Play, including compliant use of services, audience growth, and monetization through experiments and subscriptions.
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1 Lesons
23 minutes
On-Demand
Free-Video
Android Developers

Your First Success: A Burden or a New Opportunity - Games Track

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Explore strategies for managing successful mobile games: revamp existing titles or launch sequels? Top developers share insights on maximizing organic downloads and monetization opportunities.
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1 Lesons
27 minutes
On-Demand
Free-Video
Android Developers

What's New in Google Play - Tools and Updates for App Developers

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Explore latest Google Play tools for safer app development, improved quality, and optimized acquisition, engagement, and monetization strategies for Android developers.
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1 Lesons
26 minutes
On-Demand
Free-Video
Google

Google for Games Developer Summit 2024 - Innovations for Game Growth

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Explore Google's latest innovations for game developers, including Play Store enhancements, Cloud services, AI integration, advertising strategies, and YouTube features to boost growth and engagement.
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15 Lesons
47 minutes
On-Demand
Free-Video
GDC

Beyond NPCs - AI for Game Operations

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Explore Zynga's innovative use of AI in mobile game operations, from user acquisition to personalized experiences, enhancing gameplay and strategic decision-making.
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12 Lesons
30 minutes
On-Demand
Free-Video
Web Summit

The Facebook Gaming Horizon

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Explore Facebook's gaming business, user acquisition strategies, ad management, and developer collaborations. Gain insights into in-app purchases, eSports, and diversity in gaming.
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11 Lesons
20 minutes
On-Demand
Free-Video
Android Makers

Maximizing Mobile Game Performance and Discoverability for Wildlife Studios

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Maximize mobile game performance and discoverability. Learn strategies for meeting app store requirements, maintaining high technical performance, and increasing game visibility across platforms.
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1 Lesons
26 minutes
On-Demand
Free-Video
Confreaks

PUMA's Mobile App: From Zero to One Million Downloads in 6 Months

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Discover PUMA's mobile app success story: scaling from zero to a million downloads in 6 months. Explore tools, tasks, and processes for effective app development and maintenance.
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1 Lesons
29 minutes
On-Demand
Free-Video
Data Science Festival

Modelling the Business of Candy Crush - Data Science in Gaming

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Explore data science's impact on gaming through large-scale automation and strategic decision-making, using Candy Crush as a case study for business modeling and optimization.
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1 Lesons
44 minutes
On-Demand
Free-Video