Explore the world of marketing analytics in this 56-minute video course. Gain insights into the importance of tracking digital marketing data, especially in the post-COVID business landscape. Learn about the origins of marketing data, effectiveness evaluation techniques, and the significance of data analysis in marketing. Discover various marketing analytics models, understand brand value concepts, and explore customer lifetime value. Delve into the challenges faced in marketing analytics and explore potential job opportunities in this field. By the end of this course, acquire a comprehensive understanding of marketing analytics and its crucial role in modern business strategies.