Explore the future of brand experiences in an omnichannel world through this insightful 16-minute conference talk by Adam Powers, Chief Experience Officer at BBH. Delve into the pivotal role of mobile technology in connecting various brand touchpoints and discover strategies for unlocking next-generation customer mobile experiences. Gain valuable insights on how brands can adapt and thrive in an increasingly interconnected digital landscape, leveraging mobile platforms to enhance customer engagement and create seamless brand interactions across multiple channels.