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#B2B Marketing

Showing: 11 courses
Open Data Science

Using Generative AI to Better Understand B2B Audiences: From Topic Modeling to Text Classification

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Unlock the potential of Generative AI and ML for B2B audience understanding. Explore innovative techniques in topic modeling and text classification using LLMs to enhance marketing strategies and data-driven decision-making.
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6 Lesons
36 minutes
On-Demand
Free-Video
Open Data Science

Design and Build Powerful LLM Agents - Valentina Alto

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Unlock the potential of LLM agents: explore their design, construction, and evolution from single to multi-agent systems. Gain insights into GenAI workflows and key components of AI agents.
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5 Lesons
31 minutes
On-Demand
Free-Video
Oracle

How Oracle Reimagined Marketing for Always-On Customer Experience

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Experts discuss Oracle's marketing transformation using CX Cloud, focusing on customer empowerment and reducing campaign execution time from 4 weeks to 5 days.
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45 Lesons
53 minutes
On-Demand
Free-Video
Okta

A Day in the Life of an Enterprise Customer - Understanding Enterprise SaaS Expectations

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Explore enterprise customer expectations for SaaS apps and gain insights into how they want to utilize your product, enhancing your understanding of their perspective.
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1 Lesons
24 minutes
On-Demand
Free-Video
Web Summit

Selling the Brand Inside - Transferring Brand Values to Employees

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Explore strategies for internal brand alignment with insights from top CMOs on transferring brand values to employees and leveraging their passion for effective marketing.
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5 Lesons
19 minutes
On-Demand
Free-Video
TEDx

Embrace Your Nerdiness - Unleashing Innovation and Creativity

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Discover how embracing nerdiness can lead to innovation, success, and social acceptance. Learn why unleashing your inner nerd is crucial in today's world and how it can positively impact both personal and professional spheres.
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1 Lesons
21 minutes
On-Demand
Free-Video
The Social Guide

How to Use LinkedIn for Beginners 2024 - Full Tutorial

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Master LinkedIn for business growth, personal branding, and effective outreach in 2024. Learn strategies to boost exposure and job opportunities through this comprehensive platform guide.
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1 Lesons
45 minutes
On-Demand
Free-Video
Web Summit

9 Secrets for Startup Success

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Discover key stages for B2B startup growth, from product/market fit to scalable profitability. Learn common pitfalls and strategies for each phase of the entrepreneurial journey.
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1 Lesons
21 minutes
On-Demand
Free-Video
SK AI SUMMIT 2024

Marketing Intelligence as a Service - SaaS 플랫폼 전환기

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Discover how SK Telecom transformed their B2B marketing services into a SaaS platform, optimizing development resources while meeting diverse customer needs through Marketing Intelligence as a Service implementation.
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1 Lesons
26 minutes
On-Demand
Free-Video
Data Science Festival

Using Generative AI to Better Understand B2B Audiences - From Topic Modelling to Text Classification

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Explore how Generative AI and LLMs enhance B2B audience understanding through topic modeling and text classification, improving data quality and audience interest analysis.
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1 Lesons
43 minutes
On-Demand
Free-Video
Data Science Festival

Making MMM Work for B2B Marketing

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Explore B2B marketing strategies using Marketing Mix Modeling (MMM). Learn from Twilio experts about adapting MMM techniques traditionally used in B2C for B2B applications.
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1 Lesons
48 minutes
On-Demand
Free-Video