Learn about SK Telecom's transformation of their intelligent target marketing and map-based marketing services into a SaaS platform through this 26-minute conference talk from SK TECH SUMMIT 2023. Discover how to optimize development and operational resources while meeting diverse B2B customer requirements through Marketing Intelligence as a Service platform implementation. Speaker Woo-seung Lee, who transitioned from embedded systems to backend/frontend development, shares insights on addressing the challenges of constantly customized B2B services that require repetitive creation and termination. Gain practical knowledge about reducing development and operational costs while increasing service insights and scalability in B2B service delivery.