Explore the complex issue of sleep deprivation and its far-reaching impacts in this TEDMED Great Challenges talk. Delve into surprising findings from a Patients Like Me study, examining how patients approach sleep and the critical importance of sleep health. Investigate sleep fragmentation, the "sleep conspiracy," and strategies for unplugging. Address questions from Twitter users and discuss collaboration between sleep researchers and grassroots advocates. Examine topics such as reducing light pollution, the role of general practitioners, sleep technology and apps, standardized sleep recommendations, and the built environment's influence on sleep. Gain insights into the multifaceted nature of sleep deprivation and its effects on individuals and society as a whole.