Is the Digital Economy Doomed - The Future of Online Advertising
Experts discuss the impact of ad-blocking on the digital economy, exploring potential solutions and the future of online advertising in this thought-provoking panel discussion.
Advertising State of the Nation - 2015 Industry Insights
Explore the current landscape and key challenges in advertising with industry experts, offering insights into trends and strategies shaping the field in 2015.
Ad Blocking and the Consumer Experience in Digital Advertising
Explore the impact of ad blocking on digital advertising, consumer experience, and publisher business models. Discuss potential solutions to balance consumer, publisher, and brand needs in the evolving digital landscape.
Digital is the New Normal - Adapting to a Digital Future in Business
Heineken's strategy for thriving in the digital era: adapting culture, organization, partnerships, and capabilities to meet future challenges and opportunities.
Brand Commerce in the Digital Era - Challenges and Opportunities
Explore the rapidly evolving Brand Commerce landscape with insights from Clarins, Isobar, and eCommera on challenges, consumer expectations, and opportunities in this dynamic field.
Where's Social Content Going - Driving Brand Strategy with Social Media Data
Explore the future of social content with insights on data-driven strategies, deep social connections, and effective brand building in the digital age.
Reach for the Stars - Secrets to Becoming an Online Star
Discover the secrets of online stardom and explore how publishers can create new celebrities in the digital age.
Monetizing Social Media Platforms - Pinterest's Commerce Strategy
Explore innovative monetization strategies for social platforms, featuring insights on Pinterest's commerce plans and the launch of Buyable Pins.
Selling the Brand Inside - Transferring Brand Values to Employees
Explore strategies for internal brand alignment with insights from top CMOs on transferring brand values to employees and leveraging their passion for effective marketing.
5 Ways to Build a Global Sporting Brand
Discover strategies for creating and sustaining a worldwide sports brand, drawing insights from WWE's success in the entertainment industry.
Winning Trust - The Delicate Balance Between Technology and Human Emotion
Explore strategies for brands to balance technology and human emotion in building customer trust, based on SurveyMonkey's research and industry insights.
eSports in 2020 - Breaking into the Mainstream
Experts discuss the future of eSports, exploring strategies for mainstream acceptance and potential Olympic inclusion. They examine challenges and opportunities for players, franchises, and leagues in this rapidly growing industry.
Designing the Brands of 2050 - Future Brand Evolution and Predictions
Explore brand evolution and future predictions with insights for creative professionals, marketers, and brand owners on shaping successful brands for 2050 and beyond.
The Impact of Fantasy Sports on Fan Engagement and the Sports Industry
Explore how fantasy sports is revolutionizing the sports industry, boosting fan engagement, and reshaping the way we experience athletic competitions.
Heading Up Digital at Downing Street
Insights into managing the digital presence of the UK Prime Minister's office, exploring online strategies and political complexities in government communications.
Tweet Dreams: Winning in 140 Characters
Discover strategies for effective Twitter content creation with examples of successful and unsuccessful approaches from a seasoned social media expert.
The Reinvention of Media Brands in the Digital Age
Experts discuss the art of creating and marketing online media brands, focusing on trust, transparency, and reaching Millennials in today's digital landscape.
Digital Literature and the Future of Books
Explore the impact of technology on storytelling, authorship, and publishing in this panel discussion on the evolving landscape of digital literature and the future of books.
Rise of Visuals and Decline of Written Word - Impact on Communication
Explore the shift from text to visuals in online communication, its impact on engagement, and future trends in augmented and virtual reality.
Social Video in the Sports Industry
Explore the impact of social video on sports media and fan engagement, featuring insights from industry experts on leveraging this powerful communication tool.
Does Off-Field Success Lead to On-Field Achievement?
Explore strategies for marketing sports teams during lean periods, focusing on off-field initiatives, fan engagement, and long-term planning to maintain success beyond game results.