New Features in Google Play for App Developers - I/O 2017
Discover Google Play's latest features for app quality, user engagement, and business growth. Explore new tools for developers to build successful apps and games globally.
New Google Play Features for Developers - Google I/O 2016
Discover new Google Play features for developers, including tools for app quality, performance optimization, and market expansion.
Play Instant Games - Rapid Launch Technology for Android
Explore Play Instant technology for faster Android game launches, featuring Zynga's implementation in casual and high-fidelity games.
Google Play Instant - How Game Developers Are Finding Success
Discover how top game developers are leveraging Google Play Instant to boost success, and learn key considerations for instant-enabling your game.
Analyzing and Benchmarking Audience Metrics for Google Play Growth
Discover new Google Play Console features for audience analysis, benchmarking, and growth. Learn to improve organic discovery, revenue, and conversion rates with insights and best practices from the Android ecosystem.
Augmented Reality in Gaming and E-commerce - Insights from Wayfair and Pokemon GO
Explore augmented reality's potential with insights from Wayfair and Niantic, creators of Pokémon GO, as they discuss development strategies and future innovations in this engaging fireside chat.
Creating Long-Term Retention, Loyalty and Value with Engaging LiveOps Events
Discover strategies for running engaging LiveOps events to keep games fresh, boost player retention, and increase loyalty in this expert talk from Marvel: Contest of Champions.
Two Keys to Growth: User Acquisition and App Engagement - Cartoon Network Case Study
Learn strategies for user acquisition and engagement in mobile games from Cartoon Network's success stories, including cross-promotion, immersive experiences, and analytics-driven marketing.
How Startups Are Succeeding on Google Play
Discover strategies for startup success on Google Play, from MVP development to global audience reach, with tools for quick iteration, experimentation, and user engagement.
Turbocharge App Conversions with Android Pay - Implementation Guide
Boost app sales with Android Pay API: fast, secure checkouts for users and increased conversions for businesses. Learn implementation techniques and best practices.
Monetization Strategies for Google Play - Making More Money
Learn strategies to maximize revenue on Google Play, including payment options, localization, and optimization techniques for in-app transactions.
Building a Successful Family-Friendly Business on Google Play
Strategies for building family-friendly apps on Google Play, including compliant use of services, audience growth, and monetization through experiments and subscriptions.
What's Next for Google Play - Future of Mobile and App Development
Discover Google Play's latest innovations for app distribution, user engagement, and emerging platforms like VR and wearables. Learn about new features and opportunities for developers.
Playtime 2016 - Building Mobile Apps for Families
Discover why building for families is crucial and how Google can assist in creating engaging content for households with children.
Content Without Code: The Power of LiveOps for Games
Discover the power of liveops to keep games fresh and engaging without updates. Learn strategies for global success, tailored events, player engagement, and effective partnerships.
Improving App Engagement and Retention - Playtime 2016
Discover tools and strategies to analyze user behavior, improve app engagement, and boost retention. Learn from successful developers and implement best practices for your Android app.
Building Smart Messaging Systems with Google Cloud Messaging
Explore efficient app-user communication using Google Cloud Messaging. Learn to build smart messaging systems that optimize battery life, bandwidth, and device targeting for Android applications.
Grow Your Business with Player Analytics for Mobile Games
Discover how Player Analytics provides game developers with crucial insights into player behavior, spending patterns, and churn prediction to optimize gameplay and boost business growth.
Smarter Player Engagement - Strategies for Long-Term Success on Google Play
Discover strategies for long-term player retention and engagement using the Play platform, as demonstrated by successful game developers.
Boost Engagement with Smarter Interactions - Android Developer Features
Discover new Android features to enhance user engagement through targeted notifications, multi-screen interactions, and integration with wearables, TV, and IoT devices.
Designing Around People's Lives to Unlock Sustainable Growth
Discover user-centric design strategies for sustainable growth through insights from US, UK, and South Korean research. Learn to adapt and engage meaningfully with your audience.