A Tough Pill to Swallow - The Race to Digitize Big Pharma
Insights on digitizing the pharmaceutical industry, balancing consumer and corporate needs, optimizing supply chains, and encouraging digital adoption in research-focused environments.
A Beginner's Guide to Social Video
Learn to create viral video content for brands from actor and writer David Schneider. Gain insights on effective social video strategies and techniques for beginners.
Beer and Big Data: A Beginner's Guide to Digital Marketing with Heineken
Explore how Heineken leverages data and mobile-first strategies to adapt to changing consumer habits and digital trends in the brewing industry.
Hyper Growth in E-commerce
Explore strategies for rapid e-commerce expansion with insights from industry leaders on scaling operations, market penetration, and leveraging technology for sustainable growth.
Can Branded Content Ever Be Authentic? - Balancing Authenticity and Marketing
Experts discuss the challenge of creating authentic branded content in today's complex media landscape, exploring strategies to balance authenticity with marketing goals.
Beyond Deep Fakes: The Future of Online Manipulation and How to Combat It
Explore the evolving landscape of online manipulation, from misinformation to behavioral influence, and discover strategies to combat these trends in social media and public discourse.
The Investor's View of Emerging Data Marketspace in Japan and the U.S.
Investor's perspective on big data analytics startups in US and Japan, exploring opportunities, threats, market characteristics, and regional differences in data evolution and privacy concerns.
Is the Digital Economy Doomed - The Future of Online Advertising
Experts discuss the impact of ad-blocking on the digital economy, exploring potential solutions and the future of online advertising in this thought-provoking panel discussion.
Advertising State of the Nation - 2015 Industry Insights
Explore the current landscape and key challenges in advertising with industry experts, offering insights into trends and strategies shaping the field in 2015.
Ad Blocking and the Consumer Experience in Digital Advertising
Explore the impact of ad blocking on digital advertising, consumer experience, and publisher business models. Discuss potential solutions to balance consumer, publisher, and brand needs in the evolving digital landscape.
Digital is the New Normal - Adapting to a Digital Future in Business
Heineken's strategy for thriving in the digital era: adapting culture, organization, partnerships, and capabilities to meet future challenges and opportunities.
Brand Commerce in the Digital Era - Challenges and Opportunities
Explore the rapidly evolving Brand Commerce landscape with insights from Clarins, Isobar, and eCommera on challenges, consumer expectations, and opportunities in this dynamic field.
Where's Social Content Going - Driving Brand Strategy with Social Media Data
Explore the future of social content with insights on data-driven strategies, deep social connections, and effective brand building in the digital age.
Reach for the Stars - Secrets to Becoming an Online Star
Discover the secrets of online stardom and explore how publishers can create new celebrities in the digital age.
Monetizing Social Media Platforms - Pinterest's Commerce Strategy
Explore innovative monetization strategies for social platforms, featuring insights on Pinterest's commerce plans and the launch of Buyable Pins.
Heading Up Digital at Downing Street
Insights into managing the digital presence of the UK Prime Minister's office, exploring online strategies and political complexities in government communications.
Tweet Dreams: Winning in 140 Characters
Discover strategies for effective Twitter content creation with examples of successful and unsuccessful approaches from a seasoned social media expert.
The Reinvention of Media Brands in the Digital Age
Experts discuss the art of creating and marketing online media brands, focusing on trust, transparency, and reaching Millennials in today's digital landscape.
Digital Literature and the Future of Books
Explore the impact of technology on storytelling, authorship, and publishing in this panel discussion on the evolving landscape of digital literature and the future of books.
Social Video in the Sports Industry
Explore the impact of social video on sports media and fan engagement, featuring insights from industry experts on leveraging this powerful communication tool.
Psychological Implications of Social Media - Expert Talk
Explore the psychological impact of social media on mental health, relationships, and well-being. Learn about stressors, addiction risks, and the effects on perception and behavior.