Defining Generation Z
Explore the characteristics and influence of Generation Z with industry experts, examining their impact on marketing, technology, and society beyond the millennial hype.
Clicking Through - Charting the E-Commerce Journey
Experts discuss modern consumer journey from ads to checkouts in multi-device environments, exploring e-commerce strategies and challenges in today's digital landscape.
Understanding Your Followers and Subscribers in the Digital Age
Explore consumer behavior in the post-linear era with insights from media experts and influencers on engaging followers and subscribers in today's digital landscape.
The Buyer-Seller Tango - Reshaping Brand Advocacy
Explore the evolving buyer-seller dynamic and its impact on brand advocacy, focusing on digital trends, trust-building strategies, and consumer choice in modern marketing.
Demand More - Driving the Convenience Economy
Explore the convenience economy's impact on food, travel, and consumer goods industries, and learn about its future trends and challenges.
Independent Labels in the Streaming Age
Explore how streaming has transformed the music industry, focusing on independent labels' competitive advantages and strategies for success.
Technology and Innovation - Thinking and Practice
Explore consumer behavior, healthcare, fintech, and insurance in this talk on technology and innovation, offering insights into emerging trends and business strategies.
Review of Vivo Nex, Oppo K1, Samsung Galaxy Note 9 & Xiaomi BlackShark
Expert review of top smartphones: Vivo Nex, Oppo K1, Samsung Galaxy Note 9, and Xiaomi BlackShark. Discover key features, performance, and comparisons to help you choose the best device for your needs.
Data Stories - Using Data to Power a Customer Centric Model
Discover how Danone leverages data to stay future-ready in a disruptive consumer environment, powering a customer-centric model for success in the food industry.
Volvo Reinvents the Wheel of Car-Buying
Volvo's Chief Digital Officer discusses the company's shift towards subscription models and innovative user interactions in response to changing transportation trends and consumer behaviors.
Behavioural Economics and Cognitive Neuroscience as Tools in Effective Branding
Explore how behavioral economics and cognitive neuroscience challenge traditional branding, revealing new paradigms for building memorable brands that drive consumer decisions.
Rating the TripAdvisor Effect - What Is the Future of Trip Planning?
TripAdvisor CEO discusses evolving travel trends, adapting to changing consumer habits, and staying relevant to new generations of travelers in the digital age.
Using Big Data to Inspire Consumer Confidence
Explore how big data can boost consumer trust and confidence in financial services, featuring insights from Credit Karma and Venture Beat experts.
The Future Is Around the Corner
Explore the rise of mobile marketplaces and their impact on local commerce, as industry leaders discuss the shift towards personalized, convenience-driven consumer experiences.
The Post-Crisis Consumer
Explore how the financial crisis has driven positive change in consumer behavior and business evolution, with insights on cultural shifts and thoughtful spending trends.
Choice, Happiness and Spaghetti Sauce
Explore the food industry's quest for perfect spaghetti sauce and uncover insights into choice and happiness through Malcolm Gladwell's engaging analysis.
How to Make Choosing Easier
Discover strategies to simplify decision-making processes and enhance consumer experiences when faced with numerous options, based on fascinating new research.
How Brands Influence Your Life
Explorează influența mărcilor asupra comportamentului consumatorilor, dezvăluind strategiile din spatele publicității de succes și oferind sfaturi pentru decizii de cumpărare mai inteligente.
Data Storytelling in the Era of Generative AI - Using LLMs for Interactive Consumer Research
Explore how LLMs revolutionize consumer research by transforming static data into interactive, evidence-based synthetic personas that provide dynamic, real-time insights for marketers.
E-commerce: Any Future for Traditional Shopping? - The Future of Retail in the Digital Age
Explore e-commerce trends, traditional shopping's appeal, and the future of retail through omnichannel strategies and seamless integration of physical and online experiences.
Is Service Becoming a Lost Art?
Explore strategies to restore customer-centric service in today's business landscape. Learn from a hospitality expert how to prioritize customer experience and regain competitive advantage.