
Explore how user experience permeates all aspects of business, from company culture to consumer engagement, and learn the importance of having a UX generalist on your team.

Discover strategies for developers to effectively market their ideas, including page design, social networking, advertising, and analytics to build an audience and win customers.

Discover strategies for developers to effectively market their projects, including page design, social networking, advertising, and analytics to build an audience and gain traction for your ideas.

Explore how advertising changes perception and value, with insights on how this concept applies to various aspects of life and decision-making.

Discover how simple solutions can solve big problems through behavioral economics and humorous examples in this engaging talk on innovative problem-solving approaches.

Master Google Ads conversion tracking implementation using GTM, from basic setup to enhanced conversions with user data, plus comprehensive testing methods to ensure accurate tracking.

Master a quick 10-minute Google Ads audit process using a specialized template to evaluate and optimize campaign performance effectively and systematically.

Explore forecasting challenges in advertising and learn how The Trade Desk overcame them, creating a rapid, trustworthy system for clients in seconds.

Set up Google Ads remarketing using Google Analytics and Google Ads. Create audience lists, apply them to campaigns, and implement tracking tags for effective retargeting strategies.

Explore Google Ads reporting in Analytics: standard reports, custom explorations, and advertising insights. Learn to link accounts and analyze campaign performance effectively.

Discover strategies to increase your digital marketing earnings, from skill development to networking, with insights on in-demand specializations and career advancement tactics.

Comprehensive Google Ads checklist covering key aspects for successful campaigns. Includes tips on account structure, targeting, ad creation, and optimization strategies.

Develop a Streamlit data app to visualize advertising ROI using Snowpark Python. Learn data ingestion, transformation, ML modeling, and interactive visualization techniques.

Explore AI-generated live images for enhanced customer experiences in advertising, marketing, e-commerce, and entertainment using Vertex AI's text-to-live image capabilities.

Optimize Google AdSense on Wix websites with expert insights. Learn strategies to maximize ad revenue and improve website monetization through this in-depth exploration.

Las calles están llenas de color, caos y mensajes que se quedan contigo. En esta charla, EMEPE comparte cómo transforman esa energía visual en publicidad que conecta con lo que la gente siente y busca. Porque una buena campaña no solo se ve: se recuerda. Publicista con más de 20 años de trayectoria,

Julián es el fundador de PLAY FOR FUN, la tienda de videojuegos que comenzó sin dinero y se convirtió en la tienda número uno de Argentina, gracias a una estrategia sólida en redes sociales. Fue en ese camino donde descubrió las claves para hacer crecer una marca en el mundo digital. Esa experiencia