Hits and Misses: Sports Marketing, Gender, and Society
Experts explore the influence of sports on society, examining connections between marketing, gender, and athletics through data analysis, advertising, and media representation.
Shopify Tutorials
Comprehensive Shopify tutorials covering website setup, product management, advertising campaigns, and SEO strategies to boost traffic and conversions for e-commerce businesses.
TikTok Marketing
Learn to leverage TikTok for business growth: create viral content, gain followers, and run effective ad campaigns. Master key features, best practices, and strategies for success on this popular platform.
Designing for User Privacy: Integrating Differential Privacy into Ad Measurement Systems - PEPR '24
Explore innovative approaches to integrate differential privacy into ad measurement systems, balancing user privacy with effective campaign analysis across multiple platforms.
ThriveCart Ecommerce Tracking with Google Tag Manager
Implementación de seguimiento de comercio electrónico en ThriveCart usando Google Tag Manager para Analytics, Facebook Pixel y Google Ads. Guía paso a paso con instalación, configuración y pruebas.
Funnel Analysis with Apache Spark and Druid for Advertising Campaign Effectiveness
Learn to perform funnel analysis at scale using Apache Spark, Druid, and DataSketches. Discover techniques for measuring campaign effectiveness and analyzing user behavior in chronological order for large-scale advertising campaigns.
Publicidad que se ve… y se siente | Luisao Dos Santos & David Pérez-Salinas | TEDxTecdeMty
Las calles están llenas de color, caos y mensajes que se quedan contigo. En esta charla, EMEPE comparte cómo transforman esa energía visual en publicidad que conecta con lo que la gente siente y busca. Porque una buena campaña no solo se ve: se recuerda. Publicista con más de 20 años de trayectoria,