Discover a step-by-step strategy for generating high-quality leads using Google Ads Performance Max (PMax) in this informative 11-minute video. Learn valuable secrets and techniques to optimize your PMax campaigns for better results. Explore topics such as campaign setup, audience targeting, asset creation, and performance optimization. Gain insights into leveraging PMax's machine learning capabilities to improve lead quality and conversion rates. Follow along as the instructor provides practical tips and best practices for implementing an effective PMax strategy tailored to your business goals.