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Showing: 43 courses
CrashCourse

Media Literacy

7 rewiews
In 12 episodes, Jay Smooth teaches you Media Literacy! Based on an introductory college level curriculum, this series takes you through the history and psychology of media and gives you the skills to become more media savvy.
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13 Lesons
2 hours 30 minutes
On-Demand
Free-Video
Association for Computing Machinery (ACM)

Deep Automated Mechanism Design for Integrating Ad Auction and Allocation in Feed - T1.3

0 rewiews
Explore deep automated mechanism design for integrating ad auction and allocation in feed, focusing on CTR, ads, and click models.
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1 Lesons
14 minutes
On-Demand
Free-Video
Association for Computing Machinery (ACM)

Counterfactual Ranking Evaluation with Flexible Click Models - Lecture 3

0 rewiews
Explore counterfactual ranking evaluation techniques using flexible click models for improved CTR and ad performance in search systems.
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1 Lesons
19 minutes
On-Demand
Free-Video
Association for Computing Machinery (ACM)

DDPO: Direct Dual Propensity Optimization for Post-Click Conversion Rate Estimation - Session T1.3

0 rewiews
Explore innovative techniques for post-click conversion rate estimation in online advertising using direct dual propensity optimization.
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1 Lesons
12 minutes
On-Demand
Free-Video
Umar Tazkeer

Google Ads PMax Secrets for High-Quality Leads - Step-by-Step Strategy

0 rewiews
Unlock Google Ads PMax secrets for high-quality leads with a step-by-step strategy. Enhance your digital marketing skills and learn effective techniques to optimize Performance Max campaigns.
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1 Lesons
11 minutes
On-Demand
Free-Video

Google Adwords for Shopify

0 rewiews
Learn to leverage Google Adwords for Shopify dropshipping, including ad creation, campaign setup, and Google Shopping integration for effective e-commerce marketing strategies.
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4 Lesons
1 hour 30 minutes
On-Demand
Free-Video

ClickBank Series for Beginners - Earn Your 1st $100

0 rewiews
Learn effective strategies to promote ClickBank products across various platforms like Instagram, Facebook, Pinterest, and Google Ads. Discover how to earn your first $100-$200 using beginner-friendly techniques.
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9 Lesons
3 hours 30 minutes
On-Demand
Free-Video
TEDx

Comment les moteurs de recherche nous manipulent

0 rewiews
Découvrez comment les moteurs de recherche influencent nos choix et perceptions. Un expert en référencement révèle les mécanismes cachés et les enjeux de notre dépendance à ces outils omniprésents.
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1 Lesons
15 minutes
On-Demand
Free-Video
TEDx

Przeszłość, Teraźniejszość i Przyszłość Świata Digital Marketingu

0 rewiews
Fascynująca podróż przez świat digital marketingu - od przeszłości po przyszłość. Odkryj, jak kształtuje naszą rzeczywistość i jakie możliwości otwiera dla biznesu i kariery.
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1 Lesons
18 minutes
On-Demand
Free-Video
media.ccc.de

The Xandr Files: A Deep Look into the Abyss of the Data Industry - French Translation

0 rewiews
Plongée dans l'industrie des données : analyse du document Xandr révélant la catégorisation invasive des utilisateurs par les entreprises publicitaires et les courtiers en données.
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1 Lesons
42 minutes
On-Demand
Free-Video
CAE in Cybersecurity Community

A Security Analysis of Facebook's Political Ad Party

0 rewiews
Análisis de seguridad de la biblioteca de anuncios políticos de Facebook, examinando la efectividad de las políticas de transparencia y divulgación implementadas tras las controversias electorales de 2016.
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6 Lesons
41 minutes
On-Demand
Free-Video
OWASP Foundation

Modern Malvertising and Malware Web-Based Exploit Campaigns

0 rewiews
Explore modern malvertising and web-based exploit campaigns, including top malware types, real-world attack breakdowns, and emerging threats in this technical presentation on cybersecurity.
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26 Lesons
55 minutes
On-Demand
Free-Video
Cambridge University Press

Algorithmic Attention Rents in Big Tech Platforms - A Conversation

0 rewiews
Experts discuss how tech platforms leverage user attention for market control, proposing algorithmic attention rents theory and calling for regulatory disclosure of attention metrics and monetization methods.
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1 Lesons
57 minutes
On-Demand
Free-Video
Umar Tazkeer

Google Search Ads Full Course - Learn Latest Search Ads in 15 Hours - Updated Content

0 rewiews
Comprehensive guide to Google Search Ads, covering account setup, bidding strategies, keyword research, ad creation, and optimization techniques for effective digital advertising campaigns.
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31 Lesons
8 hours 58 minutes
On-Demand
Free-Video
Loves Data

Google Display Ads Tutorial - How to Set Up a Display Campaign in Google Ads Step-by-Step

0 rewiews
Step-by-step guide to creating effective Google Display campaigns, covering setup, targeting options, ad creation, and optimization strategies for maximizing reach and engagement.
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27 Lesons
27 minutes
On-Demand
Free-Video
MeasureSchool

Google Ads Conversion Tracking vs. GA Goal Import - Which One to Choose?

0 rewiews
Explore the differences between Google Ads Conversion Tracking and GA Goal Import, their advantages, and when to use each method for effective conversion tracking in digital marketing campaigns.
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13 Lesons
29 minutes
On-Demand
Free-Video
IEEE

A Security Analysis of the Facebook Ad Library

0 rewiews
Análisis de seguridad de la Biblioteca de Anuncios de Facebook, explorando debilidades en la transparencia política y proponiendo métodos para detectar actividades coordinadas no declaradas en publicidad electoral.
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7 Lesons
17 minutes
On-Demand
Free-Video
Databricks

Scaling XGBoost for Thousands of Features with Databricks

0 rewiews
Scaling XGBoost for online advertising: Learn to handle thousands of features, optimize model training, and avoid common pitfalls in both Python and Scala implementations on Spark.
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25 Lesons
51 minutes
On-Demand
Free-Video
USENIX Enigma Conference

Characterizing and Measuring Misleading and Harmful Online Ad Content at Scale - USENIX Enigma 2023

0 rewiews
Explore the prevalence of misleading online ads, their impact on users, and the need for increased research and transparency in ad content to combat scams and malicious practices.
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1 Lesons
20 minutes
On-Demand
Free-Video
Simons Institute

Google's AdWords Market - How Theory Influenced Practice

0 rewiews
Explore how theoretical concepts shaped Google's AdWords market, examining the intersection of mathematics, computer science, and real-time decision making in online advertising.
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1 Lesons
40 minutes
On-Demand
Free-Video
Web Summit

Marketing Stage Insights - Web Summit 2014

0 rewiews
Insights from Atlas head Erik Johnson on digital marketing trends and strategies at Web Summit's Marketing Stage.
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1 Lesons
15 minutes
On-Demand
Free-Video
Simons Institute

Auto-Bidding, Auctions, and Ad Allocation

0 rewiews
Explore automated bidding in online advertising, its impact on auction design, and challenges in ad allocation. Learn about recent research at the intersection of auto-bidding and auction theory.
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1 Lesons
42 minutes
On-Demand
Free-Video
Open Data Science

Applied Reinforcement Learning for Online Ads and Recommender Systems

0 rewiews
Explore how Reinforcement Learning revolutionizes online advertising, from personalized content delivery to stochastic bandit algorithms, covering business impacts and technical challenges in real-world implementation.
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5 Lesons
43 minutes
On-Demand
Free-Video
Umar Tazkeer

My Honest Advice for Digital Marketing Beginners - No Fluff

0 rewiews
Discover essential, no-nonsense advice for digital marketing newcomers. Gain insights on career strategies, freelancing, and key areas like Google Ads, Facebook Ads, SEO, and GA4.
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1 Lesons
18 minutes
On-Demand
Free-Video
The Social Guide

How to Integrate Facebook Pixel in Shopify 2024

0 rewiews
Learn to easily integrate Facebook Pixel into your Shopify store, enhancing tracking and advertising capabilities for improved marketing performance.
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1 Lesons
11 minutes
On-Demand
Free-Video
The Social Guide

How to Install Facebook Pixel on Shopify - Step-by-Step Tutorial

0 rewiews
Learn to quickly and easily install Facebook Pixel on your Shopify store with this step-by-step tutorial, enhancing your marketing capabilities.
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1 Lesons
12 minutes
On-Demand
Free-Video
EuroPython Conference

Behind the Scenes of an Ads Prediction System

0 rewiews
Explore the intricacies of ad prediction systems, from user targeting to ethical considerations. Gain comprehensive insights into developing efficient, high-volume ad prediction models and their real-world applications.
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1 Lesons
28 minutes
On-Demand
Free-Video
Umar Tazkeer

7 Mistakes Business Owners Make in Digital Marketing

0 rewiews
Discover common digital marketing pitfalls for business owners and learn how to avoid them. Gain insights to improve your online strategies and maximize your marketing efforts.
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1 Lesons
17 minutes
On-Demand
Free-Video
Gareth David Studio

Adapt a Print Design for a Web Banner - Adobe Photoshop for Beginners

0 rewiews
Learn to adapt a print design for a web banner using Adobe Photoshop. This tutorial covers creating a new document, importing book cover designs, superimposing elements, and adding text and buttons for effective digital advertising.
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7 Lesons
24 minutes
On-Demand
Free-Video
Alan Turing Institute

Solving Private Set Intersection via Cuckoo Hashing - Benny Pinkas, Bar-Ilan University, Israel

0 rewiews
Explore private set intersection protocols, including custom and generic MPC approaches, with a focus on Cuckoo hashing for efficient computation of PSI variants in cryptography and security.
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14 Lesons
1 hour
On-Demand
Free-Video
Paul G. Allen School

Bandits - Lecture 5

0 rewiews
Explore multi-armed bandit algorithms and their applications in decision-making under uncertainty with Professor Kevin Jamieson from the University of Washington.
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1 Lesons
1 hour 3 minutes
On-Demand
Free-Video
USENIX

Addax - A Fast, Private, and Accountable Ad Exchange Infrastructure

0 rewiews
Innovative ad exchange system offering privacy, verifiability, and efficiency. Enhances transparency in online advertising while maintaining speed and scalability for real-world implementation.
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1 Lesons
20 minutes
On-Demand
Free-Video
IEEE

Investigating Influencer VPN Ads on YouTube

0 rewiews
Explore the impact and strategies of influencer-driven VPN advertising on YouTube, examining its effectiveness and potential implications for user privacy and security.
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1 Lesons
21 minutes
On-Demand
Free-Video
Web Summit

How Are Publishers Approaching Content Monetisation

0 rewiews
Explore strategies for profitable online advertising with industry leaders from The Wirecutter and Conde Nast, discussing performance marketing, service journalism, and content monetization.
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14 Lesons
19 minutes
On-Demand
Free-Video
JSConf

Block, Unblock, Block! How Ad Blockers Are Being Circumvented and How They Are Fighting Back

0 rewiews
Explore the ongoing battle between ad blockers and circumvention techniques, uncovering creative strategies and technological challenges in this fascinating industry insight.
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5 Lesons
19 minutes
On-Demand
Free-Video
Collision Conference

Where Is the ROI?

0 rewiews
Explore the shifting landscape of advertising ROI, comparing TV and online spend effectiveness, and examining the reliability of digital metrics with industry experts.
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1 Lesons
19 minutes
On-Demand
Free-Video
TED

We're Building a Dystopia Just to Make People Click on Ads

0 rewiews
Technosociologist explores how AI algorithms used for ads also shape access to political and social information, discussing potential misuse of AI and ways to respond.
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1 Lesons
23 minutes
On-Demand
Free-Video
Umar Tazkeer

Checklist for Google Ads

0 rewiews
Comprehensive Google Ads checklist covering key aspects for successful campaigns. Includes tips on account structure, targeting, ad creation, and optimization strategies.
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1 Lesons
10 minutes
On-Demand
Free-Video
Wix

Deep Dive into AdSense on Wix Websites

0 rewiews
Optimize Google AdSense on Wix websites with expert insights. Learn strategies to maximize ad revenue and improve website monetization through this in-depth exploration.
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1 Lesons
56 minutes
On-Demand
Free-Video
MLOps.community

MLOps for Ad Platforms - Lessons from Ad Tech - Coffee Session 130

0 rewiews
Explore MLOps in ad platforms with Andrew Yates. Learn about designing ML components, monitoring systems, and optimizing billion-dollar content marketplaces for long-term revenue and user experience.
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16 Lesons
49 minutes
On-Demand
Free-Video
Google TechTalks

Auto-bidding in Online Advertising: Campaign Management and Fairness

0 rewiews
Explore auto-bidding strategies in digital advertising, focusing on conversion maximization, ROI constraints, and fairness in auction outcomes. Learn efficient algorithms for multi-channel optimization.
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1 Lesons
52 minutes
On-Demand
Free-Video
Centre for Networked Intelligence, IISc

Learning While Bidding in Vickrey Auctions with Acquisition Rate and Targeting Constraints

0 rewiews
Explore optimization strategies for real-time bidding in Vickrey auctions, focusing on cost-minimization algorithms and stochastic approximation methods for ad placement campaigns with targeting constraints.
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1 Lesons
1 hour 8 minutes
On-Demand
Free-Video
Data Science Festival

Advanced Techniques for Online Advertisement Spend Optimization

0 rewiews
Explore advanced techniques for optimizing online ad spend using Reinforcement Learning, Bayesian statistics, and Thompson sampling to improve budget allocation and maximize returns.
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1 Lesons
1 hour
On-Demand
Free-Video