Explore a 24-minute conference talk from Data Science Conference Europe 2023 where Ratko Nikolic examines the transformative impact of AI in fashion e-commerce. Discover how AI-driven customer segmentation serves as a crucial tool for understanding diverse customer bases and optimizing marketing strategies. Learn about the implementation of advanced AI algorithms for personalized product recommendations, analyzing historical data to boost conversion rates and sales. Through BE-terna's AI solutions, gain insights into innovative strategies that can revolutionize fashion e-commerce operations, drive sales growth, and build stronger customer relationships. Delivered on November 22nd in Belgrade, this presentation offers valuable perspectives on leveraging artificial intelligence to create competitive advantages in the dynamic fashion e-commerce landscape.