Discover the latest insights and tools for growing your app on Google Play in this 37-minute conference talk from Google I/O 2018. Explore the major updates to the Google Play Console's reporting capabilities, including new audience analysis features and win-back strategies. Gain valuable knowledge on improving organic discovery, revenue generation, and performance benchmarking. Learn how to optimize your store listing experiments for better conversion rates. Benefit from real-world case studies and best practices shared by Google Play ecosystem experts to effectively reach and engage billions of Android users globally.