Explore the transformative impact of virtual reality on sports in this insightful 17-minute conference talk. Delve into the origins of VR technology, its current applications, and its potential to revolutionize the sporting world. Learn about the role of smartphone growth in VR adoption, the emergence of cinematic VR experiences, and the exciting possibilities of sports-specific VR applications. Discover how immersive branding is changing the game for sports marketing and gain valuable insights into the future of VR in athletics. Whether you're a sports enthusiast, technology professional, or curious learner, gain a comprehensive understanding of how VR is set to reshape the way we experience, participate in, and engage with sports in the coming years.