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Showing: 40 courses
Harvard University

Hits and Misses: Sports Marketing, Gender, and Society

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Experts explore the influence of sports on society, examining connections between marketing, gender, and athletics through data analysis, advertising, and media representation.
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6 Lesons
1 hour 34 minutes
On-Demand
Free-Video
Microsoft

How LaLiga Reimagines a New Era in Sports Through Technology - CONLC109

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Descubre cómo LaLiga transformó su modelo de negocio utilizando Azure para innovar en gestión de aficionados, análisis de datos y servicios tecnológicos, convirtiéndose en referente de innovación deportiva.
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1 Lesons
29 minutes
On-Demand
Free-Video
TEDx

El poder del No para alcanzar tus sueños

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Diana Flores, atleta de alto rendimiento, comparte cómo el rechazo y los obstáculos pueden convertirse en motivación para alcanzar metas extraordinarias en el deporte y la vida.
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1 Lesons
22 minutes
On-Demand
Free-Video
TEDx

Social Impact Entrepreneurship in Women's Sports

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Inspiradora palestra sobre empreendedorismo social no esporte feminino, destacando o impacto positivo em mais de 1.000 meninas através de parcerias com marcas globais desde 2020.
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1 Lesons
16 minutes
On-Demand
Free-Video
The Aspen Institute

Revitalizing Community Leagues - How Pro Teams Find Value

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Pro sports teams revitalizing community leagues: MLB, NFL, NBA, and NHL initiatives explored. Insights on preserving grassroots sports and fostering local engagement through top-tier organizational support.
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1 Lesons
34 minutes
On-Demand
Free-Video
The Aspen Institute

Future of Sports - Women Reimagining Professional Sports

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Exploring how women's leadership in pro sports reshapes competition formats, athlete treatment, storytelling, and cultural impact, with insights from successful female-driven leagues and initiatives.
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14 Lesons
1 hour
On-Demand
Free-Video
Web Summit

Marketing Innovation in Sports Technology - Web Summit 2014

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Explore Nike's digital innovation strategies and their impact on consumer engagement with insights from CTO Chris Sactchell at Web Summit's Marketing Stage.
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1 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

Sports Journalism and Broadcasting - Web Summit 2014

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Engaging discussion on sports journalism and media trends with industry experts Ger Gilroy and Jeremy Schaap at Web Summit 2014's Sports Stage.
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1 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

Manchester United's Business Strategy - Web Summit 2014

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Richard Arnold discusses Manchester United's global brand strategy, digital innovations, and fan engagement initiatives in the modern football landscape.
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1 Lesons
20 minutes
On-Demand
Free-Video
Web Summit

Forever Faster: Puma's Shift from Storytelling to StoryDoing

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Discover how Puma revolutionized its brand by shifting from storytelling to StoryDoing, transforming culture and community through innovative marketing strategies and collaborations.
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8 Lesons
22 minutes
On-Demand
Free-Video
Web Summit

Teaming Up to Create Audience Engagement in Sports

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Exploring innovative strategies to bridge sporting and geographical divides, fostering connections among sports enthusiasts and enhancing audience engagement in the digital age.
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1 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

5 Ways to Build a Global Sporting Brand

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Discover strategies for creating and sustaining a worldwide sports brand, drawing insights from WWE's success in the entertainment industry.
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1 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

eSports in 2020 - Breaking into the Mainstream

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Experts discuss the future of eSports, exploring strategies for mainstream acceptance and potential Olympic inclusion. They examine challenges and opportunities for players, franchises, and leagues in this rapidly growing industry.
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1 Lesons
20 minutes
On-Demand
Free-Video
Web Summit

The Impact of Fantasy Sports on Fan Engagement and the Sports Industry

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Explore how fantasy sports is revolutionizing the sports industry, boosting fan engagement, and reshaping the way we experience athletic competitions.
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1 Lesons
25 minutes
On-Demand
Free-Video
Web Summit

Social Video in the Sports Industry

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Explore the impact of social video on sports media and fan engagement, featuring insights from industry experts on leveraging this powerful communication tool.
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1 Lesons
20 minutes
On-Demand
Free-Video
Web Summit

Does Off-Field Success Lead to On-Field Achievement?

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Explore strategies for marketing sports teams during lean periods, focusing on off-field initiatives, fan engagement, and long-term planning to maintain success beyond game results.
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10 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

How to Market the Biggest Sport on Earth

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Insights on marketing strategies for elite football clubs from Ajax's CMO Edwin van der Sar, exploring branding, fan engagement, and global outreach in the world's most popular sport.
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1 Lesons
20 minutes
On-Demand
Free-Video
Web Summit

Manchester United - The Secret Formula for Global Engagement

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Discover the secret formula behind Manchester United's transformation into a global sports powerhouse, exploring strategies for fan engagement and brand growth.
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1 Lesons
16 minutes
On-Demand
Free-Video
TEDx

From Maidan to Boardroom - Charting India's Sports Revolution

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Explore India's evolving sports sector: athletes as brands, local tournaments as billion-dollar industries, and the impact of technology. Learn how replicating cricket's success can shape India's sports future.
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1 Lesons
18 minutes
On-Demand
Free-Video
Web Summit

Has the Olympic Brand Deteriorated? - Restoring Credibility and Magic

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Olympians and experts discuss the Olympic brand's credibility, exploring challenges like doping and proposing solutions to restore its former glory and magic.
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5 Lesons
24 minutes
On-Demand
Free-Video
Data Science Conference

Maximizing Data in Gaming IP with GRID Platform - Leveraging Game Data for Fan Engagement and Monetization

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Explore how game data drives fan engagement, monetization, and innovation in esports through real-time statistics, player metrics, and server-side data collection for enhanced gaming experiences.
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1 Lesons
31 minutes
On-Demand
Free-Video
The Aspen Institute

The Tipping Point - How Women's NCAA Basketball Captured the Nation's Attention

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Influential coaches discuss the journey to NCAA women's basketball's record-breaking viewership, exploring challenges, financial implications, and the sport's future growth.
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1 Lesons
55 minutes
On-Demand
Free-Video
Web Summit

VR in Sports - A New Take on the Game

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Explore the transformative impact of virtual reality on sports, from immersive branding to enhanced viewer experiences, and discover future possibilities in this emerging field.
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8 Lesons
17 minutes
On-Demand
Free-Video
Web Summit

Blockchain and the Future of Fandom - Fan Power in Emerging Tech

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Explore fan power's impact on emerging tech with soccer legend Alessandro Del Piero and Socios.com CEO Alexandre Dreyfus, discussing blockchain's role in reshaping fan engagement.
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1 Lesons
23 minutes
On-Demand
Free-Video
SXSW

Explaining the Impact of Esports on Entertainment

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Explore esports' impact on entertainment, its growth, and future potential as a leading medium for direct connection across sports, music, fashion, and brand engagement.
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26 Lesons
35 minutes
On-Demand
Free-Video
Collision Conference

Using Tech to Get Tickets to True Fans

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Experts discuss innovative strategies to ensure true fans get concert tickets, exploring online experiences, accessibility, identity verification, VR, and new metrics in the ticketing industry.
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10 Lesons
20 minutes
On-Demand
Free-Video
Collision Conference

Opponent or Teammate - How to Approach New Consumers

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Explore strategies for serving new customers while retaining core audience. Insights from HBO Sports on balancing innovation and tradition in the evolving media landscape.
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8 Lesons
17 minutes
On-Demand
Free-Video
Collision Conference

Building a Winning Brand - FanDuel in Conversation

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Explore FanDuel's brand evolution, growth strategies, and industry challenges with CEO Nigel Eccles, discussing social media impact, business models, and fan engagement across major sports leagues.
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13 Lesons
18 minutes
On-Demand
Free-Video
Collision Conference

Remember When People Loved the Internet

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Exploring the internet's evolution from open platform to walled garden, and strategies for creatives to succeed in the current digital landscape.
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11 Lesons
23 minutes
On-Demand
Free-Video
Collision Conference

Fan Engagement 2.0

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Explore fan engagement strategies, artist involvement, and the power of everyday fans with industry experts from ZinePak, MERRY JANE, and Billboard.
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8 Lesons
21 minutes
On-Demand
Free-Video
GDC

Fandom-Ready - Creating Fiction in the Age of Fan Consumption

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Explore fan-driven fiction creation with insights from Monster Prom's developer. Learn strategies for engaging fandoms, crafting immersive narratives, and balancing fantasy with realism in game storytelling.
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17 Lesons
32 minutes
On-Demand
Free-Video
Web Summit

Does the Industry Put Fans First

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Explore hidden charges in the music industry and whether companies truly prioritize fans, featuring insights from industry experts.
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1 Lesons
18 minutes
On-Demand
Free-Video
Web Summit

The Truth About the Music Industry

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Renowned artists and industry leaders discuss technology's impact on music, exploring changes for fans and artists in 2016's evolving landscape.
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1 Lesons
29 minutes
On-Demand
Free-Video
Web Summit

Meeting Sports Fans' Expectations With Data

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Explore how data analysis revolutionizes sports, capturing fan attention and providing insights for leagues, teams, and brands through advanced techniques and innovative formats.
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12 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

Binary Partnerships - Effective Relationships That Enhance Fan Engagement

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Explore strategies for building effective partnerships to boost fan engagement in sports betting, featuring insights from DraftKings' CEO on their latest collaboration.
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1 Lesons
23 minutes
On-Demand
Free-Video
Web Summit

The Cult of an eSports Franchise

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Explore the rise of eSports franchises and their passionate fan bases with insights from Fnatic's Sam Matthews and ESPN's Andy Mitten at Web Summit 2017.
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1 Lesons
23 minutes
On-Demand
Free-Video
Web Summit

Why Can Athletes Brand Themselves Better Than Startups

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Athletes leverage personal stories and achievements for rapid brand building, outpacing startups through authentic connections and real-time engagement on social media platforms.
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9 Lesons
23 minutes
On-Demand
Free-Video
Web Summit

Owning Your Niche - Monetise Your Fans' Attention

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Explore how OnlyFans empowers creators to directly connect with and monetize their fanbase, free from algorithms and social stigma.
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1 Lesons
23 minutes
On-Demand
Free-Video
TEDx

The Future of Women's Football with Gender Equality

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Exploring the future of women's football, focusing on gender equality, increased participation, changing perceptions, and commercial growth to drive progress in the sport.
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1 Lesons
14 minutes
On-Demand
Free-Video
Collision Conference

Building a Data Driven Brand

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Insights on WWE's data analytics approach, its growth over a decade, and its role in transforming WWE into a global media powerhouse through OTT platform adoption.
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1 Lesons
18 minutes
On-Demand
Free-Video