Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences.In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management. Also, we will be discussing the different strategies to carry forward efficient brand management. After the course, you have a proper understanding of brand management and how companies add value to their brand.