Learn to create custom exploration reports and analyze advertising performance in Google Analytics in this fourth lesson of a comprehensive tutorial series. Dive deep into data with exploration reports for ad-hoc reporting needs, and compare campaign performance using advertising reports, including Google Ads campaigns. Gain hands-on experience in crafting exploration reports and interpreting advertising data to enhance your analytics skills. Follow along with step-by-step guidance on utilizing these powerful features to extract valuable insights from your Google Analytics data.