Explore the psychology behind consumer behavior and effective communication in business consulting through this insightful TEDx talk. Discover practical advice from a seasoned strategy and operations senior manager on boosting business success and client relationships. Gain valuable insights into understanding why people buy things and how to connect with others more effectively. Learn from Layan Alsalhi's extensive experience in consulting and advisory roles, including her work with leading firms such as Deloitte, PwC, and Mercer. Benefit from her expertise across various industries and service lines, including strategy development, corporate performance management, and human capital transformation. Delve into the world of business influencing and executive coaching, and understand how these skills can drive organizational transformation and foster innovation in the consulting arena.