Discover why focusing on others' needs is key to successful negotiation in this 14-minute TEDxUCLA talk by Russell Korobkin. Learn about the concept of "radical empathy" and how it can be applied to various negotiation scenarios, from high-stakes business deals to everyday parenting challenges. Explore insights from Korobkin, an expert in negotiation, dispute resolution, and contract law, as he challenges the common misconception that self-centered approaches lead to better outcomes. Gain valuable strategies for improving your negotiation skills and achieving mutually beneficial results in both professional and personal contexts.