Explore the rapidly evolving landscape of brand commerce in this insightful 20-minute conference talk featuring experts from Clarins, global digital agency Isobar, and e-commerce agency eCommera. Delve into the challenges faced by businesses in the digital era, understand shifting consumer expectations, and discover the immense opportunities presented by brand commerce. Learn about key obstacles companies must overcome and gain valuable insights on achieving the holy grail of seamless brand-consumer interactions. Gain a comprehensive understanding of how the brand commerce era is reshaping the retail industry and influencing consumer behavior.