Explore real-time marketing strategies in this 24-minute Web Summit 2014 conference talk featuring Spencer Reiss from WIRED, Amit Avner from Taykey, and David Graham from Coca-Cola Company. Dive into topics such as the comparison between traditional and real-time marketing, Coca-Cola's approach, and the concept of a marketing "War Room." Gain insights into market research techniques, dashboard utilization, and methods for uncovering valuable insights. Examine real-time marketing use cases, CPMs, public relations strategies, and damage control tactics. Discuss the pros and cons of in-house versus agency marketing, automation processes, client relationships, and the role of social media in modern marketing campaigns. Learn how to make split-second decisions and adapt marketing strategies in real-time to stay ahead in today's fast-paced digital landscape.