Explore scaling techniques for XGBoost models with thousands of features in this 51-minute conference talk from Databricks. Dive into an online advertising use case that enables marketers to target users based on demographic information. Learn about the challenges faced, mistakes made, and valuable insights gained during the process of scaling XGBoost model training. Discover common pitfalls to avoid and notable differences between Python and Scala implementations of XGBoost in Spark. Gain practical knowledge from experts Phan Chuong and Eric Yatskowitz as they share their experiences in scaling machine learning models for production environments and supporting marketing decisions with data insights.