Explore effective strategies for organic app growth using Facebook's sharing products, including App Invites, in this 37-minute conference talk from F8 2015. Gain insights into audience targeting, content delivery, and the psychology behind user sharing behavior. Learn how to implement Share Sheets, create compelling shareable content, and leverage App Invite codes and App Links to boost user acquisition. Discover practical tips for optimizing your app's sharing features and maximizing its potential for viral growth through social connections.