Explore key marketing strategies and tools for exhibitors at Infosecurity Europe in this 28-minute conference talk. Gain insights into the seven behaviors and personas that drive audience engagement, and learn how to leverage the marketing program, exhibitor directory, and exhibitor dashboard to maximize your impact. Discover the benefits of Fusion Exhibit and see real-world examples of successful implementations. Get acquainted with the Show App and Smart Scanner for efficient lead capture and networking. Finally, understand the importance of PR in amplifying your presence at the event.