Explore key business concepts of Value Proposition and Customer Segment in this 1-hour seminar led by Peter Fiske. Learn how to apply these principles beyond business to strategize scientific research, job searches, and personal relationships. Discover the Business Model Canvas, understand customer profiling and value mapping, and gain insights into effective value propositions. Engage in practical games and exercises to reinforce learning. Conclude with guidance on shaping your pitch and addressing various customer segments, enhancing your ability to tailor messages for specific audiences in both professional and personal contexts.