Explore the evolving landscape of sales in this 20-minute video from Oracle. Discover how digital transformation is reshaping customer interactions and learn strategies to adapt your sales approach for today's digitally savvy consumers. Gain insights into generational differences, the importance of human connection, and the concept of digitalized human interaction. Delve into three key imperatives for successful digital transformation, and hear expert advice on improving customer experience and leveraging connected data. Understand the first steps towards virtual sales and how to navigate the path to digital transformation to better serve and support modern customers.