Explore the concept of attention and its profound impact on our conscious experience in this thought-provoking TEDx talk by Professor Soheil Ashrafi. Delve into the cognitive act of attention, examining how it shapes our interactions with the world and influences our accomplishments and failures. Discover the diversity of attention and its ability to branch in multiple directions simultaneously. Consider the argument that we are the embodiment of our attention behavior, and learn how attention determines the scope and depth of our experiences. Address the current challenges facing attention in modern society and uncover potential solutions to combat attention poverty. Gain insights from Dr. Ashrafi's expertise as Chair of the Communications and Media department and Associate Dean at the University of Central Asia, as well as his previous experience as Director of Culture and Communications at various international institutions.